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Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Connect with authenticity this Ramadan – by Assembly’s Bryony Carpenter

How to win the world cup on twitter – by Twitter MENA’s Rabih El-Khoury

Presenting Pitches

Seven ways to avoid humiliation when presenting ideas – by Across the Pond’s Jim de Zoete

Debsena Chakraborty, VP Business Development MENA, mFilterIt

Three types of gaming frauds – By mFilterIt’s Debsena Chakraborty

tephan Davies general manager customer experience and network development Al Masaood Automobiles

A catalyst for sustained success – by Al Masaood Automobiles’ Stephan Davies

Twitter’s feature Tips now available to everyone

Facebook research unveils trends and behaviors of UAE consumers during Ramadan

Covid-19: the greatest ‘digital accelerant’ of the decade? By Heriot-Watt University’s Dr. Paul Hopkinson

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THE WORK

Himalaya campaign

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

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Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

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How luxury branded residences transform a label into a lifestyle

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Wellness is luxury

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