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Navigating PR for businesses in the MENA region

Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing

Influencer marketing for automotive brands

The DXTA effect

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner

CTV

ArabyAds and VIDAA expand partnership to CTV advertising on Hisense smart TVs

iProspect's Maya Tayara discusses the shifting landscape of media consumption, and the importance of teamwork and collaboration.

Industry Snapshot: ‘Teamwork is the backbone of success’

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Industry Snapshot: trust, boldness, and the future of media

Agentic AI

Industry Snapshot: ‘Agentic AI is changing the media landscape’

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SMASHREQ

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

Nike Vomero 18

Advertising Creative Digital Featured Marketing The WorkApr 21, 2025

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Editors' Picks Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

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WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

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