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Heriot Watt University Dubai’s Scholarship Winners – Faces to Watch 2024

Heriot Watt University Dubai’s Edinburgh Business School announces scholarship winners from Campaign’s Faces To Watch 2024

The Agency Faces to Watch awards by 
Campaign Middle East are highly coveted by the region’s creative industry, providing an excellent opportunity for young professionals to exhibit their creative abilities, demonstrate their passion, enhance their professional image, and advance their careers.

These awards also assist employers in identifying the most talented rising stars. 


Employers in the Middle East highly value in-depth knowledge of digital marketing.

A critical understanding of relevant digital marketing theory and a capacity to master contemporary digital marketing skills can enhance future employability prospects in this dynamic and fast-moving field.  

Target Internet’s 2023 Digital Skills Benchmark report, published in partnership with the Chartered Institute of Marketing (CIM), underscores the importance of continually investing in digital marketing skills.

Heriot-Watt University Dubai’s Edinburgh Business School (EBS) offers a master’s degree in digital marketing, a key to unlocking your potential as a marketing professional.

The programme, designed with a focus on market relevance and concentration on concepts and techniques, is accredited by the CIM, providing graduates with prior recognition on some progressional qualification modules.   

The programme is meticulously crafted to develop students’ professional readiness. It incorporates collaborative projects with industry partners, giving them real-world experience.

Students also have the flexibility to choose from course semester options, aligning their studies with their interests and career goals.

These courses cover a wide range of digital marketing skills and management competencies, equipping them with the tools to excel in their careers. 

By bridging the gap in the use and application of digital technologies in marketing, the programme reflects the university’s commitment to promoting leadership in the marketing field and preparing the next generation of leaders with the combination of skills to succeed in their marketing careers. 


As a notable voice for the marketing and communications industry in the region, Campaign Middle East aligns with the goals of Heriot-Watt University Dubai’s programmes, which are to be practice-led and support young professionals in advancing their careers. 

Professor Fiona Robson, Head of Edinburgh Business School at Heriot-Watt University Dubai, expressed her enthusiasm for the campaign.

She said: “I am delighted that our relationship with Campaign Middle East continues to flourish, and this is the fourth year of our successful collaboration. This ongoing partnership reflects the positive impact that this campaign has had for our organisations, as well as all the companies and talented professionals in this region who are represented.” 

Professor Fiona Robson announced the five winners, one in each of the four categories (Creative, Digital, Media, and PR) and an overall scholarship winner. Each winner will receive a 30 per cent scholarship, and the overall winner will receive a 100 per cent scholarship to pursue the MSc in Digital Marketing at Edinburgh Business School, Dubai.   

Professor Robson said, “It has been really inspiring to read the nominations; there are so many talented people working in this region’s creative, digital, media and PR areas.

“Reviewing the applications was genuinely a challenging process due to the high quality of the submissions we received”.

After careful consideration, we can confirm the winners are: 

Scholarship Winners

Full 100 per cent scholarship winner

Raneem Alsayed, PR Account Executive, Viola Communications

Raneem’s submission showed that her personal values are very much aligned with those of the University. Her application was very detailed, and she demonstrated a clear passion for PR which is reflected in her achievements to date.

The strong desire to study for a master’s degree at Heriot-Watt University Dubai was illuminated throughout. 

Raneem’s submission focused specifically on PR before a useful mapping articulating the synergy and relationships with digital marketing helped her stand out.

It is clear that Raneem had done her research and dived into the content of the MSc programme to reflect upon how the theory, knowledge and skills will be developed through completing the relevant courses.

She also very clearly identifies the importance of soft skills and her commitment to enhancing them in the spirit of continuous improvement.

A further strength was the longer-term view of what this qualification would mean and how this could shape her future career. 

30 per cent scholarship winners

Creative category

Celine Abboud, Manager – Strategy & Insights, Leo Burnett

It was striking to review Celine’s submission and read about how she was able to pivot her work and expertise during the pandemic to support organisations.

This positive and creative approach is woven throughout her application.

Celine provided a compelling case to represent the creative category by exploring the anticipated personal and professional growth that can be attained from a Master’s programme. 

Digital category

Rachel Ann Braganza, Social Media Account Director, TishTash Communications

It is clear from her submission that Rachel is passionate about the work that she does and has channelled this passion into everything that she has achieved.

There were some really interesting reflections about the regional context and how this may impact digital media, and this will certainly be a useful mindset when studying for her Master’s degree.

The application also stood out through clear metrics and data analytics links.  

Media category

Maya Alsheakh, Senior Executive – Planning, UM UAE

Maya’s supporting statement from her line manager was compelling and highlighted the impact she has already made in a short time.

This ability to hit the ground running will also serve her well as a Masters student.

Maya’s passion shines through and she was very thoughtful about how studying different perspectives (e.g. psychology and consumer behaviour) could be brought together and applied in the workplace. 

PR category

Rebecca Rego, Account Manager, Edelman Middle East

Rebecca ‘s submission stood out because of her reflections on her career to date and how she presents the benefits of studying for a Master’s degree.

Rebecca’s line manager submitted an exceptional supporting statement, identifying the impact she has had.

It is clear that Rebecca is already very successful, so her aspiration for deeper learning is impressive. She has also thought about the soft skills she will enhance as well as her theoretical knowledge of the degree.