Sarah Qaddumi November 27, 2023 TikTok and Emirates Nature-WWF join forces to launch ‘Nature Diaries’
Sonia Majumder June 22, 2023 Hospitality brands can gain 21 times more reach partnering with an influencer
Justin Harper March 13, 2023 Synergistic impact in the marketing world – by Reprise’s Riddhi Dasgupta
Jalaja Ramanunni March 8, 2023 Building differentiated relevance during Ramadan – by TikTok’s Jochen Bischoff
Jalaja Ramanunni January 11, 2023 13 predictions for the MENA media industry in 2023 – by Augustus Media’s Richard Fitzgerald
Jalaja Ramanunni January 10, 2023 Advertising faces to look out for at Emirates Airline Festival of Literature
Jalaja Ramanunni January 4, 2023 Brands adopting a ‘brandformance’ strategy will win the social game – by VaynerMedia’s Allan Blair
Ishwari Khatu December 21, 2022 Vodafone Qatar scores with match updates in the universal language of hip-hop
Jalaja Ramanunni December 12, 2022 Digital Essays 2022: growing your brand on TikTok – by Hashtag’s John Karam
Jalaja Ramanunni November 30, 2022 Digital Essays 2022: Changing the narrative from ‘influencers’ to ‘creators‘ – by InHype’s Nour Chaar
Ishwari Khatu November 22, 2022 Electriclime° and Wunderman Thompson link with the Gardiner Brothers for new Dubai Tourism film
Ishwari Khatu November 15, 2022 Social media giants copying features in the face of competition – by Light Digital’s Varuna Mehta Jagwani
Ishwari Khatu October 28, 2022 Digital platforms take commerce back to its roots – by TikTok’s Elias Bassil
Ishwari Khatu October 19, 2022 Early adopters of the future; social media and the metaverse – by Socialeyez’s Cassie Bell-Misri
Ishwari Khatu September 21, 2022 Asda’a BCW Arab Youth Survey: 89 per cent of Arab youth say they shop online
Campaign Staff August 12, 2022 Attention metrics are becoming more nuanced, but are brands ready to use them?
Campaign Staff August 10, 2022 TikTok showcases its new safety and well-being tools at interactive event
Sofia Serrano April 20, 2022 TikTok and Nielsen study reveals the tangible impact of advertising on the platform
Sofia Serrano April 5, 2022 TikTok set to bring together community and creativity over shared Ramadan values this Holy Month
Sofia Serrano March 24, 2022 TikTok Safety Quiz highlights user sentiment toward digital safety and showcases awareness of safety options on the platform
Sofia Serrano March 9, 2022 The Ins and Outs of Brand Safety: How 1st and 3rd Party Solutions Work Together to ensure a Brand Safe Platform
Sofia Serrano March 2, 2022 Tiktok partners with The Media Regulatory Office in UAE to raise awareness of dangerous challenges & hoaxes
Sofia Serrano February 25, 2022 TikTok for Business reveals key insights into culture drivers in 2022
Sofia Serrano February 17, 2022 TikTok drives brands towards delivering an uninterrupted Ramadan experience
Nadeem Quraishi January 10, 2022 Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership
Sofia Serrano November 18, 2021 TikTok launches global report into the impact of potentially harmful challenges and hoaxes
Sofia Serrano November 8, 2021 The Marketing Society launches scholarship to accelerate young talent within the UAE
Sofia Serrano October 26, 2021 Everything you need to know about the METAP TikTok For You Summit 2021
Sofia Serrano October 14, 2021 TikTok removes more than 80 Million videos for violating stringent community guidelines in Q2
Sofia Serrano October 6, 2021 Embracing community commerce to win Black Friday, by TikTok’s Aref Yehia
Sofia Serrano September 26, 2021 TikTok showcases its top regional creators in new Meet the Talent Live event series
Sofia Serrano September 19, 2021 TikTok enhances mental wellbeing resources in honour of world suicide prevention month
Sofia Serrano September 14, 2021 Industry forum: Are brands in the region using the right digital transformation tools and strategies?
Sofia Serrano September 7, 2021 The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula
Sofia Serrano September 1, 2021 Back-to-School 2021: Top insights to win your audience on TikTok in MENA
Sofia Serrano August 25, 2021 TikTok continues efforts towards family safety with new campaign and a suite of features
Sofia Serrano August 24, 2021 Dubai Chamber and TikTok help over 280 start-ups and SMEs strengthen their digital growth strategies goals
Sofia Serrano August 23, 2021 Insider notes from London International Awards’ Creative LIAsons Programme 2021, featuring coaches from TikTok’s Creative Lab duo – HyunSeo and Sarah
Sofia Serrano August 17, 2021 TikTok For Business partners with Shopify to connect users with brands in the Middle East
Sofia Serrano July 26, 2021 TikTok Football fans ranking amongst the most engaged audiences in the world!
Sofia Serrano June 24, 2021 TikTok becomes the home for football fans in the MENA region this UEFA EURO 2020
Sofia Serrano June 20, 2021 Rock the Tok: TikTok challenges agencies to unleash their creativity in regional competition
Sofia Serrano June 17, 2021 The TikTok Creative Digest: Celebrating regional creativity at its finest
Sofia Serrano May 31, 2021 Al Jazira FC and TikTok’s partnership wins SPIA’s 2021 Best Sponsorship Collaboration Award
Sofia Serrano May 16, 2021 TikTok partners with the Egyptian Food Bank to tackle food waste through #cookforgood initiative
Sofia Serrano May 10, 2021 Dubai Lynx partners with TikTok for this Summer’s Exclusive Young Lynx Academy Programme
Sofia Serrano May 5, 2021 TikTok joins Technology Coalition to counter online sexual exploitation and abuse
Sofia Serrano April 4, 2021 TikTok for Business helps reinvigorate the UAE’s tourism with World’s Coolest Winter Campaign
Sofia Serrano March 29, 2021 Let’s talk about Ramadan: TikTok sheds light on its community trends in MENA
Sofia Serrano March 15, 2021 These 5 brands on TikTok may just inspire your next viral campaign, by Team Red Dot’s Pooja Bhatia
Sofia Serrano March 11, 2021 stcpay grips the attention of young tech savvy Saudis thanks to TikTok For Business
Sofia Serrano March 10, 2021 Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands
Sofia Serrano February 25, 2021 TikTok introduces new digital series to support surge of online educational content
Sofia Serrano February 23, 2021 For the love of cheese! Kraft re-ignites brand love and puts cheddar cheese center stage thanks to TikTok
Sofia Serrano February 18, 2021 TikTok’s popularity in the GCC continues to increase, a report by Anavizio
Sofia Serrano February 17, 2021 Predictions2021: Influencer marketing and social media, by Vamp’s Karl Mapstone #Marcomms360
Sofia Serrano February 15, 2021 Five ways SMBs can scale up their TikTok campaigns while maintaining a solid ROI
Sofia Serrano February 14, 2021 TikTok’s #BeSafeBeHappy Campaign highlights the importance of a safe online experience
Sofia Serrano January 24, 2021 4 Trends Set to Dominate Digital Marketing in 2021, by AppsFlyer Paul Wright
Sofia Serrano January 21, 2021 TikTok launches its first filmmaking competition in MENA in collaboration with MBC ACADEMY
Sofia Serrano January 19, 2021 The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
Sofia Serrano January 14, 2021 The UAE Government Media Office and TikTok bring people together to discover the UAE’s hidden gems in World’s Coolest Winter
Sofia Serrano January 10, 2021 TikTok launches its first personalized annual recap feature, ‘Year on TikTok’ for the MENA region
Sofia Serrano December 29, 2020 Why TikTok makes sense for advertising agencies, by TikTok’s Hyun Seo Yoo
Sofia Serrano December 28, 2020 TikTok for Business launches Ads Academy in MENA, a virtual classroom designed with media agencies in mind
Sofia Serrano November 8, 2020 New study from TikTok For Business shows behavioral shifts towards online shopping across its Middle East audience
Sofia Serrano October 20, 2020 OPPO announces winners of TikTok #FameOPPOrtunity contest, which attracted over 168,000 participants and more than half a billion views
Sofia Serrano October 19, 2020 TikTok for Business MENAT awards digital marketing assignment to Netizency
Sofia Serrano September 17, 2020 Connect Ads Signs Exclusive Partnership Agreement with TikTok in Morocco
Sofia Serrano September 16, 2020 TikTok and Gritti Fund take start-up founders to new heights with the #PitchUpInTheSky challenge
Austyn Allison August 30, 2020 TikTok continues to grow in GCC despite global controversy around the platform
Austyn Allison August 10, 2020 The New Marketing: How creativity can thrive in periods of turmoil, by TikTok’s Shant Oknayan
Austyn Allison July 20, 2020 TikTok For Business launches new solutions to help small businesses in MENA connect and grow with the TikTok community
Austyn Allison July 19, 2020 Why brands must seek to leverage new creator platforms on social (but with caution) – By Sooraj TR
Nadeem Quraishi June 28, 2020 TikTok introduces TikTok For Business, its global brand and platform for marketing solutions for brands
Austyn Allison June 10, 2020 TikTok Trends: Sharing a meal with family and friends goes virtual during Ramadan
Austyn Allison June 4, 2020 TikTok and UNICEF raise $200,000 during Ramadan to provide critical assistance for children during Covid-19
Nadeem Quraishi April 29, 2020 Enabling brands to win greater consumer attention during these unprecedented times
Nadeem Quraishi April 22, 2020 ArabyAds Publishes Its Annual Marketing Report in Partnership with Meltwater