TikTok launches its own ad awards

TikTok is to launch its first-ever ad awards for the region, designed to celebrate the brands and agencies leading the way on its platform.

The social media giant said it wants to recognise “creative and high-performing campaigns, as well as embracing the unique nature of TikTok and delivering exceptional advertising experiences”.

“The awards will showcase some of the most inspiring advertising campaigns that have brought authenticity, creativity and joy to the platform while achieving groundbreaking results,” it said.

The TikTok Ad Awards wil accept submissions from brands and agencies based in the METAP region, encompassing Saudi Arabia, UAE, Qatar, Egypt, Turkey, South Africa and Pakistan.

The programme features six main categories that encompass various aspects of successful TikTok campaigns:

It’s the creative for me: Focuses on the idea and its strategy, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results.

Community core: Celebrates the best use of creators and the community. Shows how creators can use their unique voices and content styles seamlessly within your campaign idea.

Bougie on a budget: This category is for campaigns with the most creative use of modest production budgets and resources through both paid and organic content with community management to create maximum impact.

Sound on please!: Celebrates campaigns that use sound as an entry-point to their creative idea. There are so many different types of sound, different uses of sound, and likewise different creative approaches to sound on TikTok.

The trendsetter: Reimagine advertising through TikTok, showcasing innovation and the ability to captivate audiences and drive bold effective ideas through the unique utilisation of ad products with a measurable impact on the platform.

The people’s choice: Chosen through voting by the guests of the ceremony. The highest accolade – The Greatest Of All Time (The G.O.A.T) – will be presented to the best overall campaign that excels in creativity, achieves its media objectives and demonstrates effectiveness.

All applications submitted under any of the six main categories will be automatically considered for the G.O.A.T.

The deadline for entry submission is September 6, 2024, and the winners will be revealed in November.

Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia – TikTok, said:This awards programme aims to highlight the campaigns that push boundaries, captivate audiences, and drive meaningful impact. We can’t wait to see the exceptional submissions from the METAP markets.”