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Anghami launches ‘Sound of Saudi’ contest on TikTok

Anghami, a music and entertainment streaming platform in the Middle East and North Africa (MENA) region, is searching for new Saudi musical talents with a global TikTok contest launching this week.

Celebrating the Kingdom’s expanding music sector, Anghami’s Sound of Saudi competition invites Saudis all over the world and local talents living in the Kingdom to join in its TikTok social media-based talent hunt. Participants are asked to show their talents whether it’s singing, composing, producing, mixing or even playing musical instruments of any kind. The final winners will have their original creations professionally produced, and available for all to listen to via Anghami. Winners will also be invited to perform in key concerts in the region

Eddy Maroun, co-Founder and CEO of Anghami, said, “We want Saudis all over the world to show us their musical skills and celebrate their talent. For undiscovered talent of different ages, the chance to have their talent showcased professionally is a dream come true. We expect competition to be fierce, and we know there is huge untapped talent out there – so get ready to be wowed!”

The talent show will kick off on October 12. Participants will be encouraged to follow the #SoundofSaudi open mic hashtag challenge and submit their work. Qualifiers will be identified, to be then whittled down by a panel of industry experts and influencers before the final winners are announced and celebrated.

TikTok followers will also be given the fun chance to duet with the contestants, and throughout each stage, competitors’ efforts can be boosted by public vote and TikTok activity. Winners across multiple genres will be selected to have an original track produced by Anghami.

The challenge is open for Saudis all over the world or residents of Saudi Arabia. Participants must use the Sound of Saudi hashtag #صوت_السعودية and the branded filter created by Sound of Saudi to be eligible. Singing participants must also use their own voice with no  sound effects added. Additionally, and as part of the campaign, Anghami has created an in-app experience carefully curated to guide participants and support them throughout the competition. The Sound of Saudi page includes Live Radio to shed light on the talents, a podcast section providing tips on how to create on TikTok, as well as a feature to consult with a music expert to guide them through the process.

Ahmed AlRasheed, managing director at Anghami – KSA said, “Together, we can all celebrate the future of Saudi Arabia’s local musical talent. Apart from generating interest and excitement in homegrown talent, the winners will be receiving a prize that could really lead to a successful musical career. I believe this will be fun, challenging and exciting – and is a major part of our commitment to providing our growing audience of more than 70 million users with the best experiences and innovative new features.”