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TikTok appoints MMS as official reseller in Egypt

The appointment will enable advertisers to benefit from MMS’s expertise in leveraging TikTok’s reach as one of the most widely used platforms in Egypt

MBC Media Solutions (MMS), the commercial arm of MBC Group, has been appointed as the official TikTok reseller in Egypt, giving advertisers in Egypt full access to new digital advertising formats.

As part of the appointment, local clients, agencies and advertisers will be able to access all of Tiktok’s inventory in Egypt ensuring faster turn-around, local servicing capabilities and building on commercial synergies.

The partnership will also enable advertisers to benefit from MMS’s industry expertise in leveraging TikTok Egypt’s increasingly growing reach in the country.

Commenting on this appointment, Ahmed Al Sahhaf, CEO of MMS said “We are thrilled to be partnering with TikTok in Egypt to unlock exciting solutions that will enable brands to connect with their audience in a more efficient and effective way. I am also confident that MMS’s market and industry expertise, under the leadership of Waleed Elessawey, the Managing Director of MMS’s Egypt offices, will give clients an even larger advantage in attaining their marketing goals.”

Meanwhile, Shadi Kandil, General Manager, Global Business Solutions, Middle East, Africa, Turkey and Pakistan – TikTok said: “Partnering with a trusted advertising and sales partner like MMS, will enable our advertisers and agency partners to build deep and meaningful engagements with this community to help brands connect with our users. Bringing local Egyptian content to the Premium Publisher Program will also help build local creative capabilities native to TikTok, thereby putting the exceptional creativity of the Egyptian market at centerstage.”

With ongoing discussions since the onset of MBC Media Solution’s inception, this partnership with TikTok is a two-year journey across many facets that will further add to MMS’s long-standing collaboration for future growth.