StrawberryFrog Amsterdam wins Emirates’ global ad acount

StrawberryFrog Amsterdam has won Emirates Airline’s $260 million global advertising account following a drawn out competitive pitch that began last June. The agency will be responsible for developing and rolling out a new brand platform for Emirates across 80 markets, as the national airline for Dubai looks to become one of the world’s most recognised [...]

Abu Dhabi Film Festival calls agency review

Abu Dhabi Film Festival has called a pitch for both its advertising and media accounts. The annual celebration of film, which changed its name from the Middle East International Film Festival in April, used Mindshare for media duties last year, while US-based brand communications shop Unison provided media relations and print work. Peyman Sharifi, the [...]

McDonald’s drops FP7 for Leo Burnett

McDonald’s has taken its regional creative account out of FP7 and handed it to Leo Burnett without a pitch. The move, which has been confirmed by both agencies, follows FP7’s retention of the McDonald’s account last October after a fiercely-fought final two-way shoot-out between the same two agencies. It is not known why FP7 has [...]

Henkel consolidates media business into OMD

FMCG giant Henkel has consolidated its media buying and planning accounts across the Middle East and North Africa into OMD. The agency, which had previously only handled the GCC region for Henkel, will now manage the group’s portfolio of brands across the GCC, the Levant and North Africa. The group’s brands include Persil, Dac, Pril [...]

Leo Burnett scoops Aldar account

Leo Burnett has won the advertising account for Abu Dhabi-based property giant Aldar following a competitive pitch. The agency will now be responsible for rolling out Aldar’s new marketing strategy as the company seeks to turn around losses incurred in the recession. Leo Burnett and FP7 had been the only two agencies shortlisted as part [...]

‘The Bitter Truth’ leaked online

The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has [...]