Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Measurement challenges in a digital world, by Imad Sarrouf, Commercial & technology director, DMS

In MENA we are seeing that some multinational brands are becoming increasingly interested in ad verification. Following the brand safety and metric reporting issues that took the global ecosystem by storm, brands and agencies are more aware than ever of the need for transparent and accountable ad verification, with clear brand risk management and verified […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

Getting real about virtual reality At the 2015 World economic forum in Davos, top political and business leaders were reduced to tears. The cause of the emotional outburst was a virtual reality (VR) film called ‘clouds over Sidra’, which captured life in a Syrian refugee camp from the perspective of a 12-year-old girl named Sidra. […]

Technical differences, by Waseem Afzal, general manager of Transact, OMD’s e-commerce arm.

‘Don’t be dazed by the complexity of the technology landscape.’ This statement consistently made the headlines in most high-profile industry conferences both regionally and globally in 2017. There is no denying the fact the technology landscape is complex and getting more crowded, and is still evolving very quickly. Even though it does garner a lot […]