Sole DXB teams up with Hassan Hajjaj

Dubai-based street culture festival Sole DXB has teamedup with internationally – acclaimed artist Hassan Hajjaj to create a film promoting this year’s event. The campaign by Hajjaj and agency Moloobhoy & Brown will feature a series of ‘vibrant images that embody their shared ethos around art, music, fashion and urban culture’. Produced by the Moroccan pop artist, photographer and designer at his London studio, ‘Mr Amine Bendriouich’ offers what […]

Nomads named lead agency for Dubai Holding

Amsterdam-headquartered agency Nomads has been named as the lead agency for Dubai Holding. The creative innovation agency will run the account from its Dubai office, which was opened in October 2013. “We are very pleased to be appointed the lead brand and creative agency for Dubai Holding,” confirmed Hans Howarth, CEO and founder of Nomads. […]

New campaign unveils Dubai South as ‘City of You’ 

A major new integrated advertising campaign has been launched to unveil Dubai South as the ‘City of You’. The work of New York-based agency StrawberryFrog, Dubai South is the new name for the re-branded Dubai World Central. The campaign covers television, outdoor, print and digital and is designed to instigate a ‘cultural movement’ around Dubai […]

From a Tweet to the street

Picture: Karim Mostafa – Lebanese youth have turned anger into action with the emergence of the You Stink campaign for political reform. Rewa Zeinati analyses the conflicting roles traditional and social media have played in the protests Drive down any road in Lebanon and you notice cars go by, you spot a mountain (or seven), […]

Kanaan named TBWA\Raad’s chief creative officer

Walid Kanaan has been named chief creative officer of TBWA\Raad. Previously chief creative officer at Impact BBDO across the Levant and Saudi Arabia, Kanaan will lead TBWA\Raad’s creative teams throughout the region and will be based principally in Beirut and Dubai. The appointment forms part of the agency’s wider transformation and represents a bid by […]

Cheil wins Etihad’s global digital and social account

Cheil has won the global digital and social marketing brief for the UAE’s national carrier Etihad following a competitive pitch. The Seoul-headquartered agency will be responsible for delivering Etihad’s strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting. The appointment does not affect […]