Betfair pays out on ‘no’ in Scottish referendum

Marketing Magazine UK’s Ben Bold reports that this not only marks confidence that the majority will vote ‘no’, but is also a publicity-savvy piece of marketing by the site. Betfair is so confident of the outcome of the Scottish referendum that it is already paying out a “substantial six figure sum” to punters who opted for a […]

Grey Doha bags Barwa Bank Group

The account was won following a competitive pitch. Agency 222 was the incumbent. Grey Group Middle East and Africa (MENA) has announced that it has won the integrated communication duties of Doha-based Barwa Bank Group. The account was won following a competitive pitch process. Agency 222 was the incumbent. The mandate covers ‘all strategic communication […]

Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO

Apac head Chris Foster will be COO, both take up new roles next year. Robert Senior, who has been UK chief executive of SSF Group since it was created in 2007,took on the role of EMEA chief executive of Saatchi & Saatchi in 2010, while Magnus Djaba took the helm of the UK agency in May this year. Kevin Roberts, […]

180 Amsterdam lands Ooredoo brief

180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief. The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of […]

Live Love Lebanon – Ministry of Tourism

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]

Baskin Robbins – Al Dahabi

Directed by Omar Hilal and starring popular Saudi stand-up comedians Hisham Fageeh (of No Woman no Drive fame) and Mississippi Ibrahim, this new campaign for Baskin Robbins has been launched across the Middle East. Project Al Dahabi Client Baskin Robbins Agency Amber Communications Executive creative director Sanjay Mathur Client servicing director Sujit John Associate director […]