How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser […]

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018. This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating […]

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA, was named 2017 Agency of the Year by the Middle East Public Relations Association (MEPRA) at their annual awards ceremony in Dubai on Wednesday, 6th December. Taking home ten honors at the ceremony, Weber Shandwick MENA was awarded accolades across its regional offices, for its work throughout the Middle East and North […]

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

We must look beyond traditional marketing and embrace immersive experiences to breed consumer loyalty, says Hall & Partners’ Ziad Skaff

By Ziad Skaff, managing director of Hall & Partners MENA We’re seeing tough economic times in the Middle East. Budgets are tightening and people are spending more cautiously. When times are tough, all businesses look at cost-saving measures, and marketing budgets are often among the first to be scrutinised. With this in mind, crafting unique customer […]

Blis introduces behavioural analytics tool powered by movement data

Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a  report, Mastering […]