Go your own way

With the regional market edging towards another decline, Eleanor Dickinson asks whether Dubai’s budding independent agencies will be the first casualties or have their time to shine? It’s lunchtime in Dubai Media City’s Concord Tower and around 30 tech whizzes have gathered in a tiny glass-walled room to eat together. The cacophony of chatter and […]

When the product comes last

As shooting wraps in Dubai on JW Marriott’s latest shortfilm, Eleanor Dickinson asks whether branded content on this scale really works What happens when you get two former Disney execs together and tell them to make an ad? The result is 17 minutes of dramatic stunts, comic punchlines and a mission to save a suitably […]

PHD wins Dubai Parks & Resorts brief

Omnicom Media Group’s PHD has won the media planning and buying account for Dubai Parks and Resorts, the multithemed entertainment park set to become the largest of its kind in the world. The win will see the agency covering domestic and international offline media activities ahead of the Floridastyle theme park’s grand opening in October […]

Living in a multi-screen world

Juggling content between different devices has become more of a circus than ever as apps and digital look set to dominate the MENA market. Eleanor Dickinson asks how marketers can keep them in sync Keeping up with new technology has become harder than keeping up with the Kardashians. And with more screens available now than in an Orwellian […]

Twist and Share

Nicolas Sennegon, global managing director of The Economist Group, tells Eleanor Dickinson why marketers must embrace the ‘digitally-savvy’ and ‘passionate’ new generation ‘Lazy, entitled and narcissistic’ are all to often the words bandied around to describe anyone aged between 15 and 35 and unsurprisingly many of them are sick of it. That is what recent […]

‘Marketing has been emasculated’

Like a good Australian, Con Frantzeskos is talking scrums. And no, not the Wallabies’ latest thrashing by the All Blacks at the Rugby World Cup final. Rather the founder and chief executive of Penso is trying to describe his Melbourne-based agency’s ‘agile-methodology’ approach after the Power Point failed to load. “Instead of saying ‘let’s just […]