Digital Essays 2017: It’s Crunch Time – by Tim Baker, CEO, Hug

The ad world is in a seismic clusterf***. I’m not telling you anything new here, but we need to be really honest with ourselves as to whether we can handle the change and survive this dramatic paradigm shift in the communications business. When I described my views to our creative team yesterday, an unassuming, 26-year-old […]

Good health

Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton. Healthcare communication is “not advertising and communication for the sake of selling something; it’s actually to fix a realworld problem,” says June Laffey, ECD at McCann Health Australia/ SE Asia and jury president for the Pharma Lion at […]

Un-box your agency

Marketing officers who give their PR, creative and digital shops freedom to perform beyond their traditional roles have a lot to win, says Edelman’s Jason Gallucci We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at a rapid pace. Agencies have had to evolve too, […]

Looking up

by Ahmad Abu Zannad, Regional strategy director, Leo Burnett MENA It has been proven by multiple sources that a brand anchored by a human purpose – one that gives it a meaningful, active role in people’s lives and stems from a strong conviction on how people ought to live their lives – does indeed deliver astonishing business results. […]

UM wins STC media account

Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to November last year, STC’s recorded spend was $208m on pan-Arab channels and $42m in Saudi Arabia, according to Ipsos figures published in the […]

Word on the street: FP7’s Tahaab Rais tells what he learned from McCann Worldgroup’s Truth About Street initiative

By Tahaab Rais, regional head of strategic planning and MENA director of Truth Central at FP7/MENA (A part of McCann Worldgroup) In a world where brands use thousands of channels, every day, to share millions of messages with millions of people (wow, that’s a lot of numbers), what often gets lost in this massive sea […]