Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]

Wunderman restructures and weighs up acquisitions

Wunderman is eyeing up a number of acquisitions across the Middle East and North Africa as it seeks to drive its regional operations forward. The agency, which is part of Menacom in the region and has traditionally specialised in direct marketing, is also restructuring, with a number of key appointments being made. Amongst them is […]

Where’s the real storytelling?

Beirut-based The Outpost has turned to crowdfunding to keep itself alive in a media world that likes to discuss storytelling but rarely delivers it, says Ibrahim Nehme As an editor of a print magazine, there are some questions that never escape me. Don’t you think print is dead? Why don’t you have a digital edition? […]

Webedia acquires majority stake in Diwanee

Dubai-based digital media company Diwanee has been acquired by Webedia, a Paris digital publishing firm. The value of the deal, which remains undisclosed, is reported to be worth between $20 million and $50 million, which would make it one of the biggest acquisitions of a digital company in the Middle East. Webedia will also invest […]

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

Why isn’t the advertising world doing more for Syria?

Should agencies be doing more to help alleviate the humanitarian crisis in Syria? Syria, like Palestine, appears to be a subject that few within regional advertising are willing to discuss. But if you place politics aside, it’s fair to ask why more is not being done to help alleviate the humanitarian tragedy in Syria. As […]