OMD managing director Nadim Samara promoted to UAE CEO

The managing director of OMD UAE and Lower Gulf Nadim Samara has been promoted to the newly created role of CEO of OMD UAE as part of a raft of changes at senior level. Samara has been with OMD for more than 15 years, he has risen from media planning executive in Saudi Arabia, taking positions […]

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Connecting digitally with youth in the Maghreb

The identity of the Maghreb region is one often called into question. Viewed as neither truly ‘African’ nor ‘Arab’, the former French colonies of Morocco, Tunisia and Algeria may exist geographically in the ‘North Africa’ of MENA, but are still regarded as somewhat ‘other’ – both linguistically and culturally – by the Middle East, despite […]

UM MENA holds off Starcom and MediaCom to retain Coca-Cola

Coca-Cola Middle East has reappointed UM MENA as its media agency of record after holding a competitive pitch in spring this year. The global beverage giant handed the multimillion-dollar,  full-service media and digital account to the Dubai-headquartered incumbent agency after considering pitches from Starcom and MediaCom, Campaign has learnt. MCN-owned UM MENA has held the […]

Grey wins Poppins creative account

Grey has won the creative brief for Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand. Grey Group MENA’s Beirut office will run Difco’s brand management and its creative, digital and social campaigns in Lebanon and across the wider Middle East. Difco produces and markets products including Poppins breakfast cereals. The brand is […]

The power of Pokémon

The world’s consumers are chasing imaginary monsters with their mobile phones and marketers have yet to work out how to leverage the latest craze, writes Ema Linklater Be honest. How many of you have thought about spending your weekend searching for Pokémon over the last month? Loathe it or love it, the Pokémon Go app, […]