UM bags Qatar Financial Centre Authority’s media business

  Mandate covers EMEA, Apac and North American markets; agency’s Doha, London offices to collaborate on the account.   UM has won Qatar Financial Centre (QFC) Authority’s media buying and planning across the EMEA, APac and North American markets, it said in a statement issued 15 December. The account was won following a multi-agency pitch. QFC Authority is the […]

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]

Axe dons new look, traces ‘Evolution of hooking up’

Deo brand Axe has donned a new look after seven years. Driving that home is this new spot from Egypt, which traces ‘the evolution of hooking up’ since 2007. From ‘missed calls’ to MSN Messenger, a whole range of ways of connecting in yesteryears is recalled in the film. It also explains how the buffet […]

Airbnb crafts gorgeous train ride, delivers ‘Belong anywhere’ message

Airbnb has launched a global campaign that takes viewers on a train journey through a handcrafted miniature world — in a video produced in a single, continuous shot without computer graphics. The video campaign sets out to educate viewers about Airbnb, portraying the world as small and encouraging people to explore and discover. The journey […]

du salutes spirit of the nation with #Narzif

In celebration of the UAE’s 43rd National Day, telecom player du brought together people from multiple nationalities including Emiratis, to create a music video titled Narzif. Set to a song written for the occasion, the video also features social media influencers and celebrities, besides Emiratis in the UK and US. The film captures all of them […]