From adman to director

Leo Burnett MENA’s chief creative officer, Bechara Mouzannar, talks to Iain Akerman about his first venture into short film making It’s just gone midnight and Bechara Mouzannar is holding an impromptu screening of his first ever short film. There are only three of us in the audience, a party is in full swing downstairs, and […]

7Up ‘Feels good to be you’ – The Dihzahyners

7Up has joined forces with Beirut’s The Dihzahyners to highlight the work of the group of young artists and designers. The video is part of a global 7Up campaign to celebrate the new positioning of PepsiCo’s second biggest beverage. ‘Feels Good to Be You’ champions everyday people, places, ideas and things around the world. It includes the […]

Leo Burnett Dubai wins coveted Black Cube

Leo Burnett Dubai has been named agency of the year and awarded a rare Black Cube at the ADC Annual Awards in the US. The agency’s ‘Two for one tickets’ campaign for du, which also picked up two golds and two silvers, ensured Leo Burnett Dubai made regional history by becoming the first agency from […]

UAE agencies land 15 D&AD pencils

The UAE has won 15 pencils at this year’s D&AD Awards in London. Amongst the winners are Leo Burnett Dubai, Impact BBDO, DDB, Saatchi & Saatchi and Y&R Dubai, although they will have to wait until the awards ceremony on 21 May to find out what type of pencil they have won. It is the […]

Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]