World Assembly of Youth leader calls for ministers to join social media

To speak to youth, parliamentarians must use social media, said Ediola Pashollari, secretary general of the World Assembly of Youth (WAY). “It’s the quickest platform; in a way it’s less restrictive or controlled,” she said. She admitted that there can be repercussions in some states, but it allows governments to assess different viewpoints from their […]

UAE Environment minister says media can make change part of citizens’ daily behaviour

By Riyad Awais “Media plays an important role in delivering information to everyone in a simplified way,” said Dr. Thani Ahmed Al Zeyoudi, the UAE’s Minister of Climate Change and Environment, speaking on the sidelines of the International Government Communication Forum in Sharjah. “As a government, we look forward to working with the different forms of […]

Muhammad Yunus: media can “change the discourse” to help eradicate poverty

By Anna Abou Zeid Nobel Peace Prize winner Muhammad Yunus spoke today at the International Government Communication  Forum (IGCF)  in Sharjah on the importance of fostering a culture of entrepreneurship among youth. The pioneer of microcredit loans, whose goal is to eradicate poverty from the world, told Campaign Middle East that the media industry has an […]

DMI and MEMS launch “The Victorious – Season 3”

Season-3 promises to deliver “bigger and better” football Reality-TV excitement to the Region The highly-anticipated and well-attended event welcomed a host of advertisers, marketing, advertising agency and media professionals, coming together at El Chiringuito – Rixos The Palm Dubai at 9 pm, together with the teams responsible for producing and promoting The Victorious. The entire […]

Behind the scenes: what advertising production companies do

Marianne Azhari explains what advertising production companies do and what brands can learn from them to stretch their marketing budgets further Marianne Azhari is regional managing director of Williams Lea Tag When it comes to marketing and advertising we generally think of advertising agencies, media agencies, digital, PR, social media, events, experiential marketing and event […]

Face to Face wins Rainbow creative

Face to Face has won the creative communications account for Dutch dairy co-operative FrieslandCampina’s Rainbow brand. The appointment was made following a competitive pitch and covers all of the brand’s marketing and communications for the Middle East, as well as creative communication for some of FrieslandCampina’s other brands in the region. Rainbow is a well-known […]