tview scouts for ‘marketing, PR and comms’ partner

Building awareness among consumers will be a key objective, but the mandate covers all areas of marketing and communications. The Emirates Media Measurement Company (EMMC) is inviting communication agencies to respond to a brief for tview, which provides TV audience measurement in the United Arab Emirates. The requirement is for a marketing and communications agency to handle […]

Campaign makes US foray with digital offering

Advertising and marketing title enters market with the promise, ‘Where creativity meets community’. Launched in the US on 30 September 2014 by its global editor-in-chief Claire Beale (pictured), Campaign seeks to become the first truly digital community for US marketing and advertising communications professionals and will be created by the industry’s leading talent. Designed to celebrate creative […]

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

Mondelez promotes Dana Anderson to global CMO role

She has been SVP marketing communication and strategy since 2012. The appointment comes two months after former CMO Mary Best West’s exit. Mondelez International has promoted Dana Anderson to the role of senior vice president and CMO, as part of an ongoing shake-up of the company’s top marketers. The snacking giant has appointed Anderson, who […]

Ogilvy launches CommonHealth Middle East with Dubai hub

Says market ‘moving from illness to wellness’; public health, health and wellness brand spends expected to match those of pharma in 18 months Memac Ogilvy Group announced the official launch of healthcare specialist agency Ogilvy CommonHealth Middle East and North Africa at an event in Dubai on 24 September. The event marked the launch of […]

Clio Awards 2014: Three Golds among 17 metals for MENA

Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one. Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week. Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won […]