McDonald’s reviews public relations brief

McDonald’s has called a review of its public relations account in the Gulf. The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations agencies took place shortly after the creative advertising account moved from FP7 to Leo [...]

Memac Ogilvy Label wins region’s first Grand Clio

Memac Ogilvy Label has become the first regional agency to win a grand prix at the Clio Awards in New York. The Tunis-based agency won in the innovative media category for its ‘Return of Ben Ali‘ campaign for Engagement Citoyen, which also collected a haul of golds across multiple categories at the Dubai Lynx in [...]

Absolut Blank set to make Middle East debut

Swedish brand Absolut is bringing its global creative movement Absolut Blank to the Middle East for the first time. The concept, originally created by Absolut in collaboration with TBWA\Chiat\Day in New York, involves artists and designers using the brand’s iconic bottle as a blank canvas to create original pieces of art over the course of [...]

Starcom makes history in Montreux

Starcom MediaVest Group Dubai has become the first regional media agency to win an award at the Festival of Media in Montreux. The agency walked off with top honours in the ‘best engagement’ category for Olay’s ‘Eyes Of Arabia’ campaign, which previously won gold for Wunderman at the Dubai Lynx. The campaign was based around [...]

Touch hands creative brief to JWT Beirut

JWT Beirut has won the creative advertising account for Lebanese mobile phone operator Touch. Formerly known as mtc touch, JWT takes over the account from M&C Saatchi, which also holds the account for Zain, Touch’s parent company. Nadim Khater, chief commercial officer at Touch, said: “We have made tremendous progress in building the mtc touch [...]

Sole – Hidden Soles

Moloobhoy & Brown’s video for Sole, a new Dubai-based platform for all things sneakers. Project Hidden Soles Client Sole Agency Moloobhoy & Brown Director Neel Kumar Production company akela Creative director Hussain Moloobhoy Executive producer Hussain Moloobhoy Producers Joshua Cox, Kris Balerite Copywriter Neel Kumar