Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]

Six Trends: Mintrics CEO Tarek Nasr on the future of video

By Tarek Nasr, CEO of Mintrics Consumers of digital content have redefined the way publishers create, monetise and distribute their video content. The media space is in the middle of a complete shift that will ultimately and completely change viewing habits, mediums and power structures in the content publishing industry. To keep up with the […]

Campaign’s Marcomms360 event to showcase top communications experts

Campaign is preparing to host professionals from across the PR and communications industry at the inaugural Marcomms360 conference on October 4 at Dubai’s Steigenberger Hotel Business Bay. The event, which is being presented by Campaign Middle East publisher Motivate and Campaign brand owner Haymarket, aims to discuss the most pressing issues facing the communications industry […]

Anghami Brings Top Global Technology to Audio Ads in the region

Anghami, the leading music streaming company in the MENA region, today introduced new innovative global technology for the first time in the region, bringing ground-breaking tools that will revolutionise listeners’ experience from an ad-supported music streaming. Anghami is the first regional platform to lead the change through its “Dynamic Creative Audio Ads” and “Programmatic Audio […]

OMD Predicts speakers will explore future of personalised communications

OMD has revealed more details about OMD Predicts, its annual thought-leadership conference. The line-up of speakers assembled for this event, which will take place on September 20, includes Martin Lindstrom, a child prodigy who started his career in Lego’s design department at the age of 12. Now described by the Chartered Institute of Marketing as […]

Kamil Kuran appointed CEO of Grey MENA

Grey Group has announced the appointment of Kamil Kuran as group chief executive officer, Grey MENA. In his new role, he will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa. His is the third CEO announcement within WPP agencies in the region in a week, following the news that […]