TBWA’s Highway Gallery for Louvre leads MENA wins in slow start at Cannes Lions

The Middle East is off to a slow start in Cannes this year. Last year the region came home with more than 30 trophies, but as of Thursday afternoon (June 21) it has only managed to bag eight. Leading the pack is TBWA/Raad Dubai’s Highway Gallery for Louvre Abu Dhabi, which has picked up a Gold Lion […]

MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar Visit OMD Egypt’s site here. What Egypt has experienced in the past 18 months is nothing less than an epic rollercoaster ride. After the decision to devalue the Egyptian pound by almost half and float it in […]

Interview with Abdulla Mohammed Al Murad, Chairman, Al Murad Group.

How are you seeing radio and audio consumption change? As with any other medium, even radio has gone through change over time. The current radio format is more localised and well connected with its audiences. Now many are consuming radio online and via mobile apps. But still the highest consumption is in the car. As […]

Matter of fact – News, Views & Trends from the World of Public Relations

WHY MOBILE IS THE FUTURE FOR MARKETING by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. In the UAE, we love our smartphones, and that is a fact. We have the world’s highest smartphone penetration, which currently sits at 80.6 per cent but continues to grow every day, and more […]

Electric Lime Films announces the opening of its first branch in Dubai

Since its relocation to Singapore in 2015, Electric Lime Films has announced their return to Dubai with the opening of its first branch here last month. Headed by Chaza Said, the team’s first  female producer, the Dubai team handles projects within the MENA region. From pitch conceptualisation to production and post-production, the team provides full […]

SPONSORED: Q&A with BPA Worldwide president and CEO Glenn Hansen

When BPA Worldwide entered the Middle East marketplace in 2008, it was the only organisation in the Middle East to provide publishers with the assurance of independent, third-party audits of media. The BPA audit, which assures advertisers that a specific audience or market will be delivered, remains the global standard for buying any form of […]