Dnata goes for Brasher global branding

Dnata has appointed Dubai-based Brash Brands as its new global branding partner. The appointment is effective immediately and follows a five-way pitch process for the business, called in May of this year. Brash Brands has been charged with developing and rolling out a new platform for Dnata’s brand, part of a Dnata initiative to grow [...]

Batelco to launch multi-million dollar film

Bahraini telecommunications company Batelco is set to release a multi-million dollar film that is believed to be the biggest of its kind ever produced in the Middle East. The film, called Infinity, will roll out across online, cinema and television screens in October and is the culmination of more than a year’s work. The film [...]

Qtel calls creative advertising review

Qtel has called a review of its creative advertising and media accounts. The Qatari telecommunications company confirmed that the pitch was taking place, but added that it was too early in the process for the company to comment any further. A number of agencies are understood to be involved in the review, including incumbent Impact [...]

Atlantis appoints Mojo as creative partner

Dubai-based resort destination Atlantis, The Palm, has appointed Mojo as its full-service creative partner, following a four-way pitch. The independent communications group will be responsible for local, regional and international campaigns. Opened in Septemeber 2008, the 48-hectare site has 1,539 rooms, as well as 17 hectares of waterpark entertainment and is part of Kerzner International [...]

Subway appoints JiWin as PR partner

Subway Middle East, the regional division of the world’s largest submarine sandwich franchise, has awarded its communications account for the Middle East and Africa to JiWin PR, following a pitch called by Subway earlier this year. Speaking of the decision to award the account to the media consultancy, Joseph Tabet, regional director of SUBWAY International, [...]

ADMC to launch print edition of National Geographic in Arabic

Abu Dhabi Media Company (ADMC) and National Geographic have announced a partnership to publish the first Arabic-language print edition of National Geographic magazine. The new monthly title will be called National Geographic Al Arabiya and the first edition will be expected to launch on newsstands on 1 October. The Arabic language title will provide readers in [...]