Cheil wins Etihad’s global digital and social account

Cheil has won the global digital and social marketing brief for the UAE’s national carrier Etihad following a competitive pitch. The Seoul-headquartered agency will be responsible for delivering Etihad’s strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting. The appointment does not affect […]

Murder most foul

A brutal murder in Gemmayze has made plain the problems facing Lebanese society. Is it the responsibility of the advertising industry to act? “It’s a much bigger issue than just crime,” says Ramzi Barakat, founder and chief creative officer at B, an ad agency based in Beirut. “It’s about awareness of the need for Lebanon […]

Etihad Airways Partner airlines choose Starcom for global media

By Emily Tan Publicis Groupe-owned Starcom has won the global media planning and buying account for Etihad Airways and its three largest partner airlines Alitalia, Air Berlin and Jet Airways. Several agency networks had been invited to pitch for the consolidated account in April, including Etihad Airways’ incumbent agency MediaCom. Incumbents for the other airlines […]

Mobily rolls out star-studded TVC for 10th anniversary

Saudi Arabian telco Mobily has launched its 10-year anniversary campaign with a star-studded TVC. The primary objective of the campaign, which has been created by Lowe MENA, is to say ‘thank you’ to the loyal Mobily consumers who have partnered with the brand over its past 10 years. The film uses Saudi Arabian icons that […]

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

Geometry Global Dubai relinquishes Cannes grand prix

Geometry Global Dubai’s grand prix in product design has been handed to its client following an online outcry. Geometry had won the region’s first ever grand prix at Cannes on Wednesday evening thanks to its work for the Lucky Iron Fish project, which is dedicated to leading the fight against iron deficiency in Cambodia and […]