The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The creative environment has changed forever. What used to take two weeks, now needs to be done in two days. The process has shifted from “we will work on it” to “when will it be done?”. Clients are increasingly more demanding and they live in the now. They invest more budget in data and technology, […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Operating Officer of Cicero & Bernay Public Relations

AI – beyond the naked eye in the social media universe. Looking up at the night sky has an overwhelming effect on most people because the universe is unfathomable. We still don’t know exactly how many stars are in our own Milky Way, but estimates range between 100 billionand 400 billion. this is just for one […]

The year ahead for advertising agencies by Kamal Dimachkie, executive regional managing director of Leo Burnett

Victor Hugo once said: “Nothing is as powerful as an idea whose time has come.” Truer words may never have been uttered, and if the disruption we have been living through over the past several years is anything to go by, the year head will submerge us further in the tidal wave of powerful notions […]

The year ahead for Digital Agencies by Fadi Khater, founder & managing partner of Netizency

TL;DR: The digital industry will undergo a massive cleanup in 2018 and less garbage will be tolerated, so agencies will need to step up their game and provide a solid offering or get washed away. No, I will not be predicting that AI, machine learning, AR, VR, video and mobile will be more prominent in 2018. I […]

The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East

As an agency leader, passionate about constantly learning to unlock more value and ultimately growth for our client partners, I remain excited and inspired by the ambition, capability and opportunity of this great region. In challenging times, opportunity is plenty but unlocking profitable and sustainable growth is hard for all. Growth in 2018 will come […]

Dubai Lynx announces full speaker programme for the 2018 festival

The Dubai Lynx has announced its top speakers, who join a Festival programme comprised of world-leading experts from the  international creative communications industry. Building on the Dubai Lynx tradition of bringing global talent to the Festival, the 2018 programme features speakers from award-winning agencies and brands. Fernando Machado, global chief marketing officer at Burger King, […]