180 Amsterdam lands Ooredoo brief

180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief. The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of […]

Live Love Lebanon – Ministry of Tourism

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]

Baskin Robbins – Al Dahabi

Directed by Omar Hilal and starring popular Saudi stand-up comedians Hisham Fageeh (of No Woman no Drive fame) and Mississippi Ibrahim, this new campaign for Baskin Robbins has been launched across the Middle East. Project Al Dahabi Client Baskin Robbins Agency Amber Communications Executive creative director Sanjay Mathur Client servicing director Sujit John Associate director […]

PHD wins Unilever’s digital media brief

Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch. The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012. Unilever, […]

Majid Al Futtaim rolls out major brand campaign

Majid Al Futtaim is rolling out its first brand campaign since the company re-branded at the end of last year. A TVC created by Grey MENA and Filmworks is the centrepiece of the initiative, with the commercial celebrating everyday ‘Great Moments’. Iyad Malas, CEO, holding, at Majid Al Futtaim, said: “The campaign is a celebration […]

Mindshare retains Zain media brief

Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review. The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders […]