Impact BBDO and Lowe MENA land Mobily brief

Saudi Arabia’s second mobile telecoms company, Mobily, has split its creative advertising brief between Impact BBDO and Lowe MENA following a review. The Riyadh-based operator had sent out a round of RFPs to an unknown number of agencies last September, with the pitch requesting for 360-degree creative support in its home market of Saudi Arabia. [...]

Dubizzle launches web series and content platform

Online portal dubizzle is entering the content creation space with the launch of its first ever web series and the formation of a content platform in Egypt. The Dubai-headquartered web company is undertaking a major marketing push in the country in a bid to win market dominance and follows the rolling out of a traditional [...]

Cohn & Wolfe takes minority stake in BPG|pr

Global communications and public relations agency Cohn & Wolfe has taken a minority stake in Middle East public relations firm BPG|pr. The new agency, called BPG|Cohn & Wolfe, is the latest move in the international company’s expansion plans to grow across the region, India and Southeast Asia. Both firms are part of the global WPP [...]

Remote Control – Smart Wearable Technologies

Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers’ lives or simply increase alienation, Dhrubo Paul asks. Wearable devices such as Google Glass, Pebble smart watches and brainwave-reading headbands are about to transform our lives. Over the next year, tech [...]

Palestine: Advertising under fire

Amidst the checkpoints and the harsh reality of life in the Palestinian territories, a handful of professionals are attempting to build a sustainable advertising industry. Samar Saeed looks at the situation on the ground and asks whether the industry can ever develop without lasting peace. In the midst of political and economic turmoil, is it [...]

Y&R Dubai shines at inaugural Campaign Creative Night event

Campaign Middle East has held its first event in the Campaign Creative Nights series. The event, which took place at The Dek on 8 at the Media One Hotel, was attended by creatives from across the industry, with eight agencies participating in an informal and lighthearted competition. JWT, Leo Burnett, Lowe MENA, Impact BBDO, Saatchi [...]