Dentsu MEA launches with network veteran Koji Watanabe as MD

Agency kicks off with the Honda account. Dentsu Aegis Network announced today the appointment of Koji Watanabe as MD of its ‘newly launched’ agency Dentsu Middle East & Africa. The agency has commenced operations with client Honda on board. Dentsu MEA becomes the sixth Dentsu Aegis Network agency in MENA, alongside Carat, iProspect, Isobar, Posterscope and Vizeum. Watanabe, a Dentsu network […]

Cheil MENA appoints Anis Zantout digital director

He was digital media director at Initiative in his last assignment; succeeds Wael Abdulhadi at Cheil. Cheil MENA has announced the appointment of Anis Zantout as regional digital director. He succeeds Wael Abdulhadi, who was head of digital at the agency. Zantout will ‘manage the growing digital department and will play a pivotal role driving new business’, informed an agency […]

Three Danone units to consolidate media mandate, pitch in progress

Havas, Initiative and Mindshare invited; presentations in end-October. Danone has revealed that it has called agencies to pitch for the media duties of three of its business units in the Middle East. The move comes along with a strategic change. The three units – Alsafi Danone, Danone Nutricia and Danone Waters –  will consolidate media planning and buying responsibility […]

BPA’s Jan-June ’14 tally: Most print titles protect circulation, several register double-digit growth

The BPA has revealed claimed circulation figures of media titles in the Middle East for the January to June 2014 period. Here’s how some of the print titles have fared, compared to their figures for the six months ending December 2013 (table below). Most titles have retained their circulation or grown marginally, alongside several that have grown […]

Lindsay Pattison takes top Maxus role from Vikram Sakhuja

Pattison was UK chief executive and global chief strategy officer at the GroupM agency. Lindsay Pattison, UK chief executive and global chief strategy officer, Maxus, has been promoted to the role of global chief ex­ecutive. In her new role, Pattison will report to Dominic Proctor, the global president of Group M. She will be based in […]

D&AD replaces ‘In Book’ and ‘Nomination’ with ‘Wood’ and ‘Graphite’ Pencils

Says new nomenclature, effective 2015, is designed to bring clarity to award levels. D&AD has announced that it will replace the ‘In Book’ and ‘Nomination’ honours at its awards with ‘Wood’ and ‘Graphite’ Pencils, effective 2015. The new nomenclature will come into effect at the 2015 Professional Awards competition. The ‘In Book’ has been regarded […]