Middle East Loeries finalists: Are you on the list?

South Africa-based advertising festival and awards show The Loeries has announced its list of finalists, and the Middle East and North Africa is well represented. From the region, Impact BBDO and J. Walter Thompson dominate, although there is also work from TBWA/RAAD, Memac Ogilvy, Y&R and more. Andrew Human, CEO of the Loeries, says entries […]

Grey Group Acquires Majority Stake in hug digital

Grey Group has acquired a majority stake in hug digital, a leading independent regional digital marketing agency, based in the Middle East. Founded in 2009 by chairman Oussama Jamal and CEO  Tim Baker, hug digital is one of the largest and fastest growing digital agencies in the MENA region. Hug provides digital campaigns, social media, content, influencer and […]

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Mina Al-Oraibi’s new National: editor’s plans for the Abu Dhabi daily

[Watch a video of Mina Al-Oraibi discussing her plans here.] The National’s new offices are not a place for hay fever sufferers on the week the Abu Dhabi daily relaunches. Wellwishers have ben sending their best wishes, the newsroom is full of flowers, and newly announced editor in chief Mina Al-Oraibi’s desk looks like a […]

Campaign Diaries: Mina Al-Oraibi, editor in chief, The National

The new editor in chief of The National Mina Al-Oraibi tells Campaign what we can expect to see from the relaunched Abu Dhabi daily newspaper. [Read our whole interview with Mina Al-Oraibi here.]

Campaign Cannes Diaries 2017: Kevin Allocca

Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral.