Beirut Madinati and the politics of design

It may have failed to in its bid to change the political landscape of Beirut, but Beirut Madinati has proved what is possible with design and a spirit of collaboration On May 8 Beirut went to the polls. For the first time, a non-sectarian, volunteer-led campaign to elect a municipal council of “qualified, politically unaffiliated […]

‘Yes, It’s Jordan’ for Jordan Tourism Board

  An integrated media campaign promoting Jordan as a tourist destination is being rolled out across the GCC and North Africa. The ‘Yes, It’s Jordan’ campaign is the first work to be produced by entourage since winning the Jordan Tourism Board account. Mohammed Tayem, entourage’s founder and managing director, said: “We are determined to reinvigorate […]

Who is the next generation consumer?

Advances in technology, the Internet of Things, and a belief in accelerating change – where the rate of technological advancement increases exponentially as time passes – mean the next generation consumer will be quicker, smarter and more connected than previously thought imaginable. In order for brands to reach tomorrow’s consumers, they will need to be […]

MEC Wavemaker: riding the tide of change

As MEC unveils its new content factory Wavemaker, Mohan Nambiar and Fatima Shaikh tell Eleanor Dickinson why it’s time for media to get creative Mohan Nambiar is talking journeys – those that inspire, that have no final destination and that ultimately never end. And no, MEC MENA’s chief executive is not discussing his plans for […]

TBWA\Raad’s CCO Walid Kanaan on being back in the game

 TBWA\Raad’s new chief creative officer, Walid Kanaan, talks to Iain Akerman about creative leadership, gifts, and the rebirth of the agency  It’s taken a while for Walid Kanaan to talk, but finally he’s opening up. Previously chief creative officer at Impact BBDO across the Levant and Saudi Arabia, Kanaan took on the role of chief […]

Choueiri Group’s Youmna Borghol: Your guide to DMS Audiences

  Audiences are human beings who crave meaningful connections in all aspects of their lives, including brands. For brands to form lasting connections, they need to connect with consumers in a way that creates resonance and demonstrates empathy. For this to happen, they have to first listen to the signals, understand their consumer and then […]