Coca-Cola celebrates the spirit of sharing in Lebanon

Watch the campaign conceptualised by Memac Ogilvy Dubai here. Coca-Cola has launched a campaign in Lebanon that’s currently on air. The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the […]

Al Jazeera makes a positioning statement with ‘human’ stories

Watch the campaign conceptualised by Memac Ogilvy here. Al Jazeera English launched what is billed as its first global brand campaign, and largest marketing push till date, in South Africa on 3 November with the slogan ‘Hear the Human Story’. The campaign, which will run in 12 countries over the next six weeks, has been conceptualised by […]

BPG | bates appointed by Al Etihad Credit Bureau

Campaign across UAE launched for credit reporting services, with media handled by BPG I Maxus. BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitching process. The agency has developed campaigns under the theme […]

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

 Watch the campaign conceptualised by Leo Burnett Beirut here. Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut. The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The […]

Photo gallery: IAA Apprentice Conference 2014 in Dubai

The second IAA Apprentice Conference was hosted in Dubai on 7 and 8 November 2014. Themed ‘Graduating? What’s Coming Next?’, the event saw advertising and media professionals from the Middle East address over 130 student delegates from several nations, including the Kingdom of Saudi Arabia, Lebanon, France, Australia and the United Arab Emirates. Pictures by: Wetpaint Creative Digital Solutions.

BPG I bates appoints Kevin Jones strategic planning director

Jones moves from Havas Worldwide Middle East, following the exit of Gregory Bolle from BPG in August. BPG | bates has announced the appointment of Kevin Jones as strategic planning director. He moves from a similar position at Havas Worldwide Middle East, where he has been since 2008. Prior to Jones, Gregory Bolle was strategic planning head at BPG […]