Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Brands make a stand in the first post-Trump Super Bowl

This year’s Super Bowl commercial breaks didn’t just showcase the biggest ads in the US; brands made a stand against the current political situation, writes Tonic’s Joao Camacho Let’s address the big orange elephant in the room and look at the ‘post-Trump’ Super Bowl, the first since the US elections last November. The American football match […]

Make the most out of your mobile branding budget

InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns The total MENA ad market in 2015 was worth an estimated $5.5 billion in net advertising revenues, reported the NU-Q Ad Revenues Estimate. Of this, digital represents 10 per cent of ad spend, compared with 30–35 per cent spend on print, […]

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

ARN launches two digital-only Arabic stations

Dubai-based Arabian Radio Network has launched two new digital-only radio stations. Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have nostalgic Arabic programming, broadcasting Arabic hits from the 1960s to the 1990s. The two new stations are brand extensions of existing ARN properties Al […]

Cicero & Bernay signs alliance with Kuwait’s Local Flavour

Dubai-based PR agency Cicero & Bernay has announced an affiliation with Kuwait City’s Local Flavour, a PR and marketing company originally established in 2012. C&B chief operating officer Ahmad Itani said: “Our complimentary insights will enrich already effective communication delivery across both of our markets and to the wider region.” Managing partner of Local Flavour […]