Can Mike Shackle help Grey matter?

Some 10 years ago, Grey was nowhere. Not regionally or globally. For years, it was at the dog-end of the agency scale and looked like it would remain there for eternity. It was characterised by bland internationalised work and a clammy air of defeat. Then something happened. It began to be good again. Thanks largely […]

Why we’re loving: Myriam Boulos

WHAT SHE’S DONE The young photographer recently snapped Lebanon’s new generation of young creatives for high-end clothing retailer Aïshti. She also participated in Ras Masqa Artists in Residence and is the woman behind two projects detailing Beirut’s underground nightlife – Vertiges du matin (Morning Vertigo) and Nightshift. Tell us about yourself. My name is Myriam […]

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]

Lessons from the ladder: ‘I treat my clients like friends’

Sherin Mukhles, senior media planner at Initiative Cairo discusses her industry journey During my four-year journey at Initiative, I’ve learned that the key to success can be summarised in a single word: Positivity. It is important to have a positive view on life. With a positive attitude you are able to build the passion within […]

Edelman’s Ema Linaker on messaging and the rise of voice

Ema Linaker asks what Mary Meeker’s 2016 Internet Trends Report means for marketers In 2010, the year Mary Meeker left Wall Street for the elite Silicon Valley venture capital firm Kleiner Perkins Caufield Byers (KPCB), she was named “one of the 10 smartest people in tech” by Fortune magazine. Which means we should all pay attention […]

Cannes Lions judges: ‘Don’t let jealousy get in the way’

With the Cannes Lions International Festival of Creativity kicking off on June 18, two of the United Arab Emirates’ judges discuss their hopes and fears Ash Chagla,  executive creative director, Science & Sunshine It’s that time of year where the Saturday morning Emirates flight to Nice is overbooked and chock full of ad folk making […]