Chrysler moved from MEC to Starcom in the Middle East

MEC MENA has lost its account with Fiat Chrysler Automobiles following a global media pitch that saw the account go to Publicis Media in EMEA and Asia-Pacific. The media planning and buying account is now being handled by Starcom in 30 markets. The agency swiped the account from WPP’s Maxus in most of the markets […]

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

MSL Group takes Samsung PR from Fleishman Hillard

Publicis Communications’ PR agency MSL Group has won the Samsung Gulf Electronics account from Omnicom Group’s FleishmanHillard following a competitive pitch. Its remit will include media relations and working with technology influencers. The win strengthens the relationship between MSL Group and Samsung Electronics. The agency has represented Samsung’s Middle East and North Africa corporate/headquarters account […]

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

Ogilvy’s Ronald Howes resigns as Chief Operating Officer

The chief operating officer of Memac Ogilvy MENA Ronald Howes has resigned from the company after 11 years. Howes joined the company as managing director of the UAE business in 2005. He was promoted to the newly created role of COO for the MENA region, covering Qatar, Bahrain and Kuwait, as well as the UAE, in […]