Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]

Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”. Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.  Etihad, which is little more than a […]

Ravi Rao to join Mindshare MENA as chief client officer

Prior to this he was CEO of Mindshare South Asia. Mindshare has announced that Ravi Rao, former CEO, Mindshare South Asia, will be taking over as chief client officer, Mindshare MENA. Rao’s new role will be effective 1 May 2015 and he will be based in Dubai. Rao joined Mindshare South Asia in 2008 and took […]

Photo Gallery: Dubai Lynx Awards Night 2015

The curtains came down on the Dubai Lynx International Festival of Creativity 2015 with the awards night on 11 March. Here’s a recap of the gala in pictures, by Kristina Nabieva and Alexander Atack.

Dubai Lynx 2015: Leo Burnett Beirut is Agency of the Year, propels network to top slot

Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.