London Advertising to open Dubai base after Jawwy win

UK-based agency London Advertising is to establish a presence in the Middle East after being appointed to launch Jawwy, a mobile experience made by Saudi Telecom Company. Following a three-way pitch against BBH and M&C Saatchi, the agency bagged the integrated launch campaign across broadcast TV, online and social media channels in Saudi. London Advertising has now […]

Diwali 2016: Western Union reaches out with Dubai agency

Dubai-based advertising agency Tamra C2 has launched a global campaign for money transfer company Western Union. The film, shot in cosmopolitan Dubai and rural India, showcases how Indians living and working abroad have made loved ones’ Diwalis brighter through transferring money. The film aims to reach out to Indians living across the world, from the […]

M&C Saatchi and Etihad part ways

By Eleanor Dickinson Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi after five years, following a review. The United Arab Emirates’ national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division. It is understood that the Abu […]

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

Lessons from the Ladder: My colleagues are my village

By Sally Ezzat,  account director at J. Walter Thompson Cairo  As a teenager, I wanted to be an architect and interior designer. I admired how every design becomes a unique expression, although it’s just a building or room. I was obsessed with variations in every detail, the perfect representation of consumer understanding within a client’s […]

7DAYS refocuses on digital content, cuts print run to weekly

UAE free daily newspaper 7DAYS is going weekly as it ramps up its digital offering. 7DAYS Media said the company “will see increased focus on digital platforms and a transition away from being a print-centric publisher”. The title currently has a print run of 75,000 Sunday to Thursday with free distribution throughout Dubai and Abu […]