Time to get excited. Campaign Breakfast Briefing Marketing Strategies event is here!

The wait is over, Campaign Breakfast Briefing for Marketing Strategies event on Gaming, Content, Brand Loyalty and more is finally here!

Our speakers and panelists will discuss how influencer partnerships, immersive gaming experiences, loyalty strategies and more offer a range of opportunities for brands to connect with consumers in engaging ways. The event provides a platform to learn from a group of senior level executives from GroupM, Perfetti Van Melle, Serviceplan, Pizza Hut, Streamshreek, Fusion5, The Coca-Cola Company and Lotus Cars to name a few.

So, save the date for April 26th morning, to learn more about the latest trends. Limited seats available. Don’t miss out, get your tickets now!

A glimpse of our event video from last year

The event kicks off with a networking breakfast offering the chance to connect with a diverse range of creative professionals, brands, and agencies.

Followed by one insightful keynote presentation and two panels by industry experts on how brands enrich media plans by integrating ads within gaming environments and building loyalty strategies, to name a few.

Here’s a glimpse of our speakers and panelists 

Keynote presentation – Crafting consumer connections through content 

Shaking up the content game, the speakers will explore examples of how brands can elevate their connections with consumers by leveraging positive provocation and the latest innovations. It will delve into the brand’s thinking behind three Mentos campaigns. The speakers will demonstrate how, with enriched influencer partnerships, immersive gaming experiences, and omni channel sponsored content, brands can go beyond to deliver on the expectations of the always-on consumer.

Vikrant Shetty, Head of Content at GroupM MENA
Bernat Cobera Vidiella, Marketing Manager at Perfetti Van Melle MENA

Panel 1: Are you playing attention? 

There are over three billion gamers worldwide tuned into virtual landscapes and with a market that is projected to be worth $320 billion by 2026, advertisers are increasingly interested in tapping into gaming as a media channel. However, the gaming space is intricate, and marketers must navigate through a slew of ad formats, contrasting environments, tight-knit communities, and creative decisions to best achieve their marketing objectives. This panel discussion will delve into the various entry points to the gaming space from live-streaming, to rewarded video, and intrinsic in-game environments, and how each can be used to augment media plans.

Moderator: Justin Harper, Editor, Campaign Middle East
Helmi AbdalhadiHouse of Gaming Director, Serviceplan Middle East
Aasim Shaik, Managing Director, LPS & Streamshreek
Andrea Florence Lobo, Digital Marketing Manager, Pizza Hut Middle East & Pakistan

10:00am: Q&As

10:05am: Panel 2 – Deepening connections: Elevating loyalty in the digital age

In an era where consumer attention spans are shorter than ever, and loyalty is up for grabs, how do brands cut through the noise to foster genuine long-term connections? This panel highlights the evolving landscape of loyalty strategies, with a nod to how gamification can serve as a complementary tool to enhance customer engagement and promote brand loyalty. Experts will explore the essence of what truly drives customer loyalty today—going beyond traditional rewards to forge genuine relationships and community among users. Join the panel to explore how to nurture deeper connections with your audience, ensuring your brand remains relevant and memorable in the competitive digital marketplace.

Moderator: Ramy Mouganie, Client Relationship Director, Fusion5
Ramzi Atat, Head of Marketing & PR – Asia Pacific, Middle East & Africa, Lotus Cars
Samantha Billingham , Managing Partner, Evolution Group

10:35am: Q&As

10:40am: Closing comments by Justin Harper, Editor, Campaign Middle East

10:45am: Networking session

For sponsorship opportunities and for event tickets details, please email Tarun Gangwani  at [email protected] or Call 052 1466150.