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Commercials

Darb El Asateer

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

The campaign aims to frame “Ahlan Asia” as a cultural invitation for AFC Asian Cup 2027 that is rooted in hospitality and unity.

Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign

Pepsi Football Nation BigTime Creative Shop

BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers

Carrefour Morocco magnifies details to win the freshness battle

Golden Chicken

كم باقي؟ – الذهبي جودة 24 قيراط – Golden Chicken connects with Saudi families at the Ramadan table

Six Flags Qiddiya

Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia

Chipsy ‘Screen-Time’ campaign bets on frequency over awareness

Chipsy ‘Screen-Time’ campaign bets on frequency over awareness

Abu Dhabi Biobank

Abu Dhabi BioBank spurs communities to ‘Preserve Life’s First Gift’, combat cancers

Oenobiol

Oenobiol launches with Nour Ghandour, championing ‘beauty with time’

Home Page Ads

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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