The Dubai Lynx Festival is a must-attend platform for the creative industry in the region. This year, the one-day festival featured plenty of lively debate on issues affecting the creative industry in the region. Industry veterans also took the opportunity for some introspection, discussing what’s going well for the industry, and what’s not.
Campaign sat in on two fascinating roundtables, featuring CMOs and CEOs from across the Middle East. CEOs from the major creative agencies spoke of the common pain points they are facing and what the industry could do to protect itself.
Asking clients to pay for pitches may be a perennial issue but one that continues to gain momentum. Agency heads
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