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NEOM and MBC GROUP form joint venture to establish AAA games studio in the Middle East

The year ahead for media, by Starcom’s Racha Makarem

Gaming consumption in Saudi Arabia projected to reach $6.8bn by 2030

A view from Giles Fitzgerald: Brands, entertainment and the rise of convergence culture

Scopernia launches esports consulting service for the Middle East

Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT

Power to the people: SHAREit reimagining mobile gaming experiences across the Middle East

KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com

MullenLowe MENA and Mobily create special headset to protect young gamers from predators

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Page 10 of 13

THE WORK

A look into Dyson’s ‘Firsts’

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Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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