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Reddit launches new playbook for gaming advertisers

Reddit has published a new playbook for gaming advertisers, which aims to highlight the value of the platform for reaching active gaming communities.

The social media platform attracts people to follow conversations around the biggest launches, long-term audience about established franchises, and research the best future purchases.

The guide first provides an overview of its audience, and value for gaming advertisers.

It then provides an overview of Reddit’s ad campaign best practices including the full funnel marketing approach.

Along with examples and explainers of the various Reddit ad formats.

According to the playbook, gaming runs Reddit, 56 per cent of all Redditors are console gamers and 74 per cent are mobile gamers.

It highlights gaming advertising campaign examples and a range of examples of successful gaming partnerships, and how they’ve driven success.

For example, for the launch of CAPCOM’s survival horror game, Resident Evil Village, the video game publisher partnered with digital creative agency Nomadic and custom campaign creators Dog Tale Media to produce a Reddit-based alternative reality game entirely within a Reddit user profile.

To reach their target audience, CAPCOM leveraged Reddit promoted posts and videos, in addition to high impact takeovers including gaming category takeovers and trending takeovers.

You can download the full Reddit ‘Gaming Advertising Handbook’ here.

Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.