Etisalat and Abu Dhabi Tourism join forces to launch new gaming platform

Etisalat by e& and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have joined forces to launch a digital gaming platform, Arena Esports.

Arena Esport, a 360-degree gaming platform, will cater to all types of players, from beginners to seasoned professionals.

Players will be able to participate in tournaments, earn monthly points, access events, engage with community servers and have interactions with gaming influencers through the platform.

Access to the platform seems to be granted through signing up for a free membership.

The platform will also offer subscription plans for “premium benefits”.

The partnership between both parties is aimed at reshaping the Esports landscape in the Middle East and North Africa (MENA).

The initiative is geared toward promoting Esports leagues in the region, nurture emerging gaming talent and elevate local events to international gaming benchmarks.

According to DCT Abu Dhabi, The venture, focused in the UAE, aims to establish and oversee Arena Esports leagues and associated tournaments over the next five years.

HE Adnan Al Awadi, Support Services Executive Director at DCT Abu Dhabi, said: “Our alliance with etisalat by e& is a testament to our commitment to growing the creative industries, of which gaming and Esports is a key pillar.

“This synergy aims to boost the gaming ecosystem in the UAE and the MENA region, and we are eager to see the positive impact.”

Khaled Elkhouly, Chief Consumer Officer, etisalat by e& said: “At etisalat by e&, we recognise the unlimited potential of this fast-growing sector, which has more than 377 million subscribers in the MENA region.

“In our journey of technological transformation we aim to exceed our customers’ expectations. Our partnership with DCT Abu Dhabi reinforces our commitment to the gaming community and promises an unprecedented transformation in the sector.

“By integrating cutting-edge cloud and AI technologies, etisalat by e& is committed to the growing Esports industry and realising its vision of superior offerings and services.”