HP announces partnership with League of Legends developer

HP has announced a global partnership between its gaming brands Omen and HyperX and Riot Games, the developer of gaming and esports properties League of Legends, Valorant, and Teamfight Tactics.

The partnership aims to reimagine the gaming and esports experience for players around the world.

HP will act as an official Riot Games Technology partner, allowing OMEN and HyperX to reach Riot’s player audience by providing hardware and technology solutions.

The three brands will also work together to develop co-branded marketing campaigns, along with future gaming products and technical innovations.

OMEN and HyperX will support LoL Esports, VCT, and TFT Esports at all global events through numerous touch points including digital and on-site event activations and fan engagement activities, as well as branded segments and product placement throughout the competition.

OMEN and HyperX will also outfit all Riot Games Esports global events across LoL Esports, VCT, and TFT Esports in 2024 with their line of gaming PCs and monitors.

According to a statement, the partnership will feature an array of unique marketing activations and product solution for Riot’s suite of game titles.

OMEN, HyperX and Riot will co-develop future products specifically designed for Riot Games Esports.

On the other hand, OMEN and HyperX will have the ability to exclusively use Riot Games IP from League of Legends, VALORANT, and Teamfight Tactics in OMEN and HyperX product marketing at industry events and conferences.

“United by the transformative power of partnership and innovation, we are thrilled to join forces with Riot Games,” said Josephine Tan, Senior Vice President & Division President of Gaming, HP Inc.

“Primed to reshape the gaming landscape, this alliance brings together state-of-the-art technology with the most player-focused game company in the world.  Together, we are committed to delivering unrivaled gaming experiences to developers, players, and pros worldwide.”

John Needham, President of Esports at Riot Games, said “Riot Games aspires to be the most player-focused gaming company in the World. Securing this partnership with HP will enable us to go even further in developing experiences that will thrill our players,”

The first OMEN and HyperX brand integration within Riot Games Esports global events will debut during VALORANT Masters Madrid, the first Riot Esports global event of 2024.