gaming Archives - Page 19 of 22 - Campaign Middle East

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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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AOTYME2026
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Smartphones are for everyone, by Samsung’s Mais Al Masri

NEOM and MBC GROUP form joint venture to establish AAA games studio in the Middle East

The year ahead for media, by Starcom’s Racha Makarem

Gaming consumption in Saudi Arabia projected to reach $6.8bn by 2030

A view from Giles Fitzgerald: Brands, entertainment and the rise of convergence culture

Scopernia launches esports consulting service for the Middle East

Riot Games MENA breaks cultural barriers to unite gamers with the launch of Anta Al Batal a new music beat for VALORANT

Power to the people: SHAREit reimagining mobile gaming experiences across the Middle East

KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com

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Page 19 of 22

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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