Consumer and market intelligence, analytics, and consulting services provider GfK unveiled a Consumer Pulse Study for its customers across the consumer products industry at its Insight Summit themed around “Winning the new consumerism in the Middle East”. The study aimed at understanding how Middle East Consumers feel about key evolving trends happening globally and in the Middle East and seeks to uncover key trends, barriers, needs, gaps, and drivers impacting consumer lives in this new transformed reality.
On the occasion, Nacho San Martin, managing director – Middle East, GfK said, “Consumers in the MENA region are adapting and recovering to a new consumerism order amidst global un
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
