Boye Balogun, CEO, FutureTechSports marketing has always been about passion, identity and reach. For decades, the playbook was clear: sponsor a major team, appear on the shirt, buy perimeter boards and secure a few television spots. The goal was visibility, your logo in the right place when the crowd roared or the cameras rolled.
That model still matters but the world around it has changed. Audiences have fragmented, screens have multiplied and the line between sport, entertainment and gaming has blurred. The next generation of sports marketing is not defined by visibility; it is defined by interaction.
Esports marketing: From stadiums to streams
Today’s sports fans don’t just watch; they stream, comment, play and post. The match
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