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AOTYME2026
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Insights

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How brands should navigate advertising recovery in the UAE

A breakdown of Google's Gemini, understanding its media tools and workflows so marketers can navigate its AI ecosystem with clarity.

Understanding Gemini: Google’s AI tools, explained

Careem reports reveal customer trends and insights across the Everything App during the Holy Month of Ramadan 2026.

Careem shares key customer trends during Ramadan 2026

Publicist Inc. reveals key trends, audience shifts, and regional insights from Ramadan 2026

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Snapchat and The Business of Fashion reveal insights into the GCC’s evolving luxury fashion and beauty market, highlighting youth, digital engagement, and cultural trends.

How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026

CMO Barometer

Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026

Sports tourism in the region is evolving beyond just travel, with wellness, recovery and experience-led journeys reshaping how people travel.

How Middle East sports tourism is shifting towards wellness

Qatar’s beauty industry is booming, led by Gen Z trends, K-Beauty, and skin-first makeup, with brands like Sephora, MAC, and Hermès.

A look inside Qatar’s beauty industry

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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