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Haleon and Centrum transform how we see health

Murtaza Mahfooz, Regional MD – Gulf and Near East, Haleon, shines a light on marketing health and wellness with purpose.

Murtaza Mahfooz, Regional MD – Gulf and Near East, Haleon.Murtaza Mahfooz, Regional MD – Gulf and Near East, Haleon.

Health is a broad term – how does Haleon view the concept of health?
Murtaza Mahfooz: Health is universal, but understanding and access often fall short. That’s where Haleon steps in. Our purpose is clear: To deliver better everyday health with humanity. For us, that means balancing science with a human touch in everything we do. We don’t want health to feel clinical; we want it to feel personal, approachable and empowering. That philosophy shapes how we innovate and how we market – because health should be something people connect with, not something they fear.
What does ‘better everyday health with humanity’ mean in practice?
Mahfooz: It’s about making science relatable. We t


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.