Advertising has long been considered a young person’s game, an industry built on late nights, rapid trend cycles, and an obsession with what’s next. Creativity thrives on energy, reinvention, and disruption, all of which are often associated with youth. But as agencies race toward the future of advertising, a crucial question lingers: where do the veterans fit in?
For decades, agencies have romanticized youth as currency, the ones who live and breathe TikTok, the ones fluent in every new social platform before clients even hear about them. The hunger for fresh ideas and digital-first thinking is understandable. But in this relentless chase for the next wave of creatives, the industry risks
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