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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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Is regional marketing more brand-led than campaign-led?

Alat’s Hussain Abdrabalnabi explains why most personalisation often feels fake, and why relevance depends on context, emotion, understanding.

Saudi Report 2026: The empathy illusion

C&B's Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in KSA.

Industry Snapshot: Why cultural instinct is now a brand advantage

RF Thunder

Ruder Finn group launches RF Thunder in MENA

From left, Jonathan Mulligan, Senior Advisor - Strategic Communicatons; and Sadeq Al Fardan, Partner, Middle East and North Africa, Northstar Insights

NorthStar Insights appoints Sadeq Al Fardan as Partner, Jonathan Mulligan as Senior Advisor

FP7 McCANN International Andys Awards McDonalds UAE

FP7 McCANN secures MENA region’s only International ANDY Awards win

Programmatic budgets across the GCC are scaling fast, but accountability hasn’t kept pace — FoxPush aims to change that.

Transparency first: how Foxpush is rebuilding advertiser confidence in MENA’s digital supply chain

the Middle East

What it means to build from the Middle East

FAST Ventures’ report outlines how brands that cut marketing spend during downturns face prolonged recovery and lost share.

Why cutting marketing spend during crises backfires

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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