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Is this the end of creative writing?

A View from Cannes: Horizon FCB’s Thomas Nicolae Gheorghiu

Where do great ideas come from?

99 things that make me feel hopeful about the industry

Credits: Boopin

Saudi Arabia’s Vision 2030 is the “right example that will be replicated”

Industry Forum: Will the regional industry be cushioned from global economic pressure this year?

A new wave of accessible celebrities – by By Niggi Marketing Management’s Nikita Phulwani

Popular communication trends in Ramadan for Saudi Arabia

Two steps toward gender equity – by Logitech’s Soo Chun Tan

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Page 1 of 11

THE WORK

The Ritz-Carlton revamps its brand with new global campaign

Featured News The WorkSep 27, 2023

Citi unveils new campaign ‘Hidden Riches’ to help protect wealth

Featured News The WorkSep 26, 2023

MG Motor and Havas launches new campaign promoting customer care

Featured News The WorkSep 26, 2023

Pinterest shows new possibilities in latest campaign

Featured The WorkSep 25, 2023

Everything goes green for KFC’s Saudi National Day celebrations

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

Instagram to roll out new “Shared Story” feature

Jun 9, 2023

Changing the marketing mindset

Sep 26, 2023

Jellyfish joins forces with NEOM as a media partner

Sep 26, 2023

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