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What do Arab Gen Z-ers want during Ramadan?

Mind the (Gen Z language) gap – by One Twelve’s Hannah Campbell

Digital advertising trends for 2023 – by Gamned!’s Yves-Michel Gabay

ESG 2022: Collective consciousness – by Entourage’s Nicholas Pereira

Production Industry Snapshot: David Zennie, Disruptive

Trends vs originality; An ever-growing paradox – by Motivate’s Hebah Ikhleif

Listen now! Campaign’s ‘On The Record’ Podcast – Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape

Rasheeqa Jacquesson_Marketing Science Partner for MEA, Meta

Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson

Suparshiv Tiktok Google Search

Searching for Information? TikTok It! – by Mediaplus’ Suparshv Chopra

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THE WORK

Wunderman transforms billboards for a life-saving initiative

Featured The WorkNov 28, 2023

Nissan: ‘Keep asking why’

Featured News The Work VideoNov 28, 2023

Emirates NBD collaborates with Leo Burnett to promote cybersecurity

Featured News The WorkNov 21, 2023

TBWA/RAAD and Nissan unveil desert trash campaign

Anghami Featured News Social Media The WorkNov 21, 2023

Leo Burnett and Anghami join forces to launch child protection campaign

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Brands for Less opts for Yandex Ads for better business outcomes and online sales boost

Enter now for Campaign’s Agency of the Year Global Awards 2023

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Rapid changes in shoppers’ expectations

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