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What do Arab Gen Z-ers want during Ramadan?

Mind the (Gen Z language) gap – by One Twelve’s Hannah Campbell

Digital advertising trends for 2023 – by Gamned!’s Yves-Michel Gabay

ESG 2022: Collective consciousness – by Entourage’s Nicholas Pereira

Production Industry Snapshot: David Zennie, Disruptive

Trends vs originality; An ever-growing paradox – by Motivate’s Hebah Ikhleif

Listen now! Campaign’s ‘On The Record’ Podcast – Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape

Rasheeqa Jacquesson_Marketing Science Partner for MEA, Meta

Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson

Suparshiv Tiktok Google Search

Searching for Information? TikTok It! – by Mediaplus’ Suparshv Chopra

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THE WORK

Property Finder campaign answers all home-seeker questions

Featured The Work Video Video & AudioMay 29, 2023

Cobone provides an offer that even a gangster can’t refuse

Advertising Featured The Work Video Video & AudioMay 29, 2023

KFC‘s take on voice notes that go on forever

Featured Social Social Media The Work Video Video & AudioMay 26, 2023

Daikin brings in a fresh breath of air

Advertising Commercials Featured Media The Work Video & AudioMay 19, 2023

Horizon FCB unboxes a new method of delivery for DHL

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Unleashing the power of logic in advertising

Call for nominations: Faces to Watch 2023 – Brand Edition

May 15, 2023

TikTok appoints MMS as official reseller in Egypt

May 5, 2023

How to Build Creative B2B Campaigns that Stand Out

May 22, 2023

Listen now! Campaign’s 2nd ‘On The Record’ Podcast : AR you ready? Augmented reality and retail

Nov 23, 2020

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