The global retail sector is in an unprecedented state of flux and as the end of the year approaches, Nielsen Global Connect predicts that holiday season spending will differ depending upon the evolving consumer groups as their shopping behaviour resets based on their spending preferences and physical restrictions.
Do you want to see the future? Sign up for Campaign’s Marcomms360 Predictions 2021 virtual event. December 14-15. Registration free
Previously, consumer confidence in Africa and Middle East region dropped to 93 in Q2 2020[1] – a seven points decline from Q4 2019. Both UAE and Saudi Arabia declined from Q4 2019 versus Q2 2020. In UAE it dropped 19 points, going from 110
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
