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- Agency of the Year
- Appointments
- Brands Focus
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AOTYME2026
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Predictions

audio 2026

The future of music and audio in MENA: Anghami’s predictions for 2026

client for

The year ahead for client-centric innovation

Impact BBDO Group of Companies’ Ali Rez calls for a return to humanity while learning where to let the machines do the work for us.

The year ahead for creative originality

SOCIALEYEZ’s Heena Mak calls for agencies to spot content creator early, understand their communities and help build sutainable influence.

The year ahead for the creator economy

Platformance’s Waseem Afzal makes the case for outcome-led organisations that connect intelligence, media, creative and commerce into one system.

The year ahead for outcome-based marketing

AI is democratised, your talent isn’t, writes Chief Executive Officer of Viola Communications, Piero Poli.

The year ahead for talent and technology

learning for

The year ahead for learning, agility and resilience

MCH Global’s Saheba Sodhi reveals the new weight of experiential and what that shift demands of the industry.

The year ahead for experiential marketing

By Tahaab Rais, Group Chief Strategy Officer and Film Director, Publicis Groupe Middle East & Turkey.

The year ahead for strategy

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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