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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2026
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Video & Audio

KFC Gaming Power League

KFC Arabia’s Colonel Shield allows gamers to crunch and game

IKEA Ogilvy Big Kahuna

Ogilvy and Big Kahuna ‘Imagine if we could be as flexible as IKEA furniture’

Rani Float taps into the universal language of rap

Spotify’s Melouk El Scene hosts Downtown Cairo event

To the metaverse and beyond – by Disruptive

emirates-goose-12548-30-master-2022-08-04-fr408

Gerry the Goose chooses to ‘Fly Better’ with Emirates

Bayut Your key to UAE Serviceplan

Don’t miss precious moments with Bayut’s ‘Your Key to the UAE’ campaign

Havas ME du 3D Billboard JBR image

Havas Middle East brings Du 3D billboard to life

Coca-Cola launches 60-second World Cup ad

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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