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Ogilvy and Big Kahuna ‘Imagine if we could be as flexible as IKEA furniture’

Al-Futtaim IKEA announced the launch of its new collections, room setups and home furnishing solutions with a new campaign – ‘Imagine if we could be as flexible as IKEA furniture’. The campaign was created with the support of Memac Ogilvy and Big Kahuna Films.

Homes are spaces that do it all. Al-Futtaim IKEA believes that better products enable better homes. As time changes, so does the role of the home. It is now a office, gym, spa, yoga studio, bakery, restaurant, classroom, play area, gaming zone and much more. As work and personal lives become more flexible, designing homes to mirror the flexibility and functionality has become increasingly important. While IKEA provides its

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