DigitalFeaturedThe WorkVideoVideo & Audio

Spotify’s Melouk El Scene hosts Downtown Cairo event

Spotify’s Melouk El Scene took the celebration of hip-hop culture in Egypt to another level. The two-month campaign to recognize hip-hop for its cultural significance and its rapid growth ended with a grand finale of an event at none other than The Factory in Downtown Cairo. The campaign was launched to acknowledge the impact and influence hip-hop recently had on Egyptian culture. 

The venue was chosen for its abandoned warehouse aesthetic, bare brick walls and columns and its strategic location in Downtown Cairo, a cultural hub known for inspiring Egyptian creatives in all fields.
Do you want to know where the future of technology in advertising is heading? Or how to incorporate AI into market

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.