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Coca-Cola launches 60-second World Cup ad

Central film will be followed by activity focused on fan rituals

Coca-Cola has released a 60-second spot to whet football fans’ appetite for the World Cup, 12 weeks ahead of the tournament kicking off in Qatar on 20 November.

“Believing is magic” is intended to show how it feels to be a football fan imagining the journey to victory.
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It opens with a girl buying a bottle of Coca-Cola and walking out into the street where she take

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