Rani Float taps into the universal language of rap

Rani and MullenLowe MENA collaborate to tap into the  universal language of rap and tying it together with Rani.

Since its inception 40 years ago, Rani has always distinguished itself in the market as a brand and a product. The product’s main attribute is the floats, a unique feature that allowed Rani to offer a unit consumption experience for its consumers as the only juice in the market that delivers on the ‘eat your drink’ promise.

In 2021, they decided to create a song with Saudi artist Molham. One that reinforces the brand’s promise while highlighting the unique features of the product to emotionally connect with target audiences on the multi-tasking and multi-function