Campaign Middle East’s MENA Power List 2025 brings together the industry’s most powerful people – the people steering creativity, media and marketing across the region. From holding company leaders and independent founders and chiefs to media network heads, this year’s Power List captures those who are driving the conversations, shaping business outcomes and what leadership looks like in the modern marketing era.
Launched alongside Campaign Middle East’s September issue, the MENA Power List 2025 has rolled out online over the past two weeks spotlighting the individuals at the helm of MENA’s advertising, media, marketing and communications industry.
Through their essays and reflections, these leaders share more than their achievements. They open up about the principles and philosophies that guide them – from championing creativity and innovation to navigating an AI-focused world. Collectively, their words reflect an industry in transformation – one that’s learning to balance technological efficiency with human empathy, and global ambition with regional identity.
These are the people leading that charge – and together, they offer a glimpse of where MENA marketing is headed next.
Here are all the leaders who made it to The MENA Power List 2025:
HOLDING COMPANIES
Nassib Boueri, CEO, VML MENA, and RHQ CEO, WPP MENA
Antonio Boulos, President MENA, Frontline BPN
Elda Choucair, Group CEO, Omnicom Media Group MENA
Amer El Hajj, CEO MENA, WPP Media
Alejandro Fischer, Chief Strategy Officer, HAVAS Middle East
Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East
Nathalie Gevresse, CEO, Publicis Communications, UAE
Ahmad Haidar, Managing Director, dentsu KSA
Mazen Jawad, CEO, Horizon Holdings
Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey
Ghassan Kassabji, CEO, Impact BBDO Dubai & Chief Growth Officer MENA, Impact BBDO Group
Ghassan Maraqa, CEO MENA, Memac Ogilvy
Elie Milan, Chief Performance Officer, Publicis Media Middle East
Dany Naaman, CEO, HAVAS Middle East
Carlos Nadal, Managing Director, HAVAS Creative UAE
Reham Nader Mufleh, Managing Director, Horizon FCB Dubai
Wissam Najjar, Chief Operating Officer, Omnicom Media Group MENA
Reda Raad, Group CEO, TBWA\RAAD
Dani Richa, Group Chairman and CEO, Impact BBDO Intl.
Andreas Skopal, CEO, Merkle MENA and dentsu CXM
Houda Tohme, CEO, HAVAS Media Middle East
Tony Wazen, CEO, Publicis Media MENA
Ahmed ‘Fizo’ Younis, CCO, Publicis Communications KSA, Egypt and Visa One
MEDIA NETWORKS
Mohamed Al Khereji, Chairman, Al Arabia OOH and Saudi Media Company (SMC) and President, UD Almeria
Sami Al Mufleh, Founder and CEO, Hills Advertising
Ahmed Al Sahhaf, CEO, MBC Media Solutions (MMS)
James Bicknell, Group CEO, Multiply Media Group (MMG)
Nezar Nagro, CEO, Rotana Media Services Holding Ltd.
Amit Nayak, Managing Director Middle East & Africa, Bloomberg Media
INDEPENDENT NETWORKS AND AGENCIES
Shadi Abdulhadi, Founder & CEO, Boopin
Elie Haber, Managing Partner, Fusion5
Rana Hamarneh, Group CEO & Partner – Adpro& Group and Adpro& OMD
Ahmad Itani, Founder & CEO, Cicero & Bernay
George Maktabi, Group CEO, Webedia Arabia Group
Mamoon Sbeih, President, APCO MENA
Mohammed Sehly, CEO, BigTime Creative Shop
