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pitching process

Has the pitching process become more transparent within the Middle East brand and marketing industry?

Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings

Rafic Saadeh inducted into IAA’s Advertising Hall of Fame

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Diab Nassar, General Manager Saudi Arabia at Golin MENA

Diab Nassar rejoins Golin MENA as General Manager, Saudi Arabia

The MENA Power List 2024

Mazen Jawad, CEO, Horizon Holdings features on Campaign Middle East's MENA Power List 2024

The MENA Power List 2024: The impact and economic power of a brilliant idea, by Horizon Holdings’ Mazen Jawad

Dina Saadeh, Managing Director, Blue Barracuda

Women in advertising – DE&I shouldn’t stop at Diversity

Biggest movers and shakers across the industry in 2023

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THE WORK

$du Unstoppable Network campaign TBWA\Raad$

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

Octa

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

OCTA Properties expands to development with teaser campaign

eToro campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 12, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

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