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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- Media
- News
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- PR
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- Saudi Focus
- Special Features
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AOTYME2026
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Day 1 at Cannes Lions 2026: MENA claims two trophies, leaders offers key lessons

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

The weekend mindset: exploring the stories behind the headlines

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

Industry Snapshot: The power of investing in real audience intelligence in Saudi Arabia

Duncan Chater, Global Chief Revenue Officer, Bloomberg Media

Bloomberg Media’s Global CRO on empathy, storytelling and platform strategy

“Here’s the paradox of our time: the more you think local, the more global you become,” says Bloomberg Media's Ashish Verma.

Think local, act local

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

Campaign Middle East: The MENA Power List 2025

Amit Nayak

The MENA Power List 2025: Bloomberg Media’s Amit Nayak

Campaign Saudi

Meet 24 marketing leaders at the Campaign Saudi Briefing this October

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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