Title: Founder & CEO, Cicero & Bernay
Years in the role: 20 years
Years in the industry: 26 years
Years in the Middle East region: 49 years
Other roles / board memberships: Chairman, PRCA MENA; President, ICCO Middle East
Power Essay: Disruption? Disruption? These kids have never seen it
In A Few Good Men, Jack Nicholson’s character famously exclaims, “The truth? You can’t handle the truth!” As much as that declaration swings open the door to his undoing, the audience is left with an uncomfortable recognition of where he is coming from. Some facts from those with experience are hard to accept, especially when they reveal that what feels unprecedented has, in fact, been lived
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