Ahmad Haidar, Managing Director, dentsu KSA.Title: Managing Director, dentsu KSA
Years in the role: 6 years
Years in the industry: More than 20 years
Years in the Middle East region: More than 40 years
Other roles / board memberships: MMA KSA Board Member
Power Essay: Marketing without a map in Saudi Arabia
When I first moved to Saudi Arabia more than 20 years ago, the marketing landscape looked very different. Fewer channels, longer timelines, predictable campaigns – we could plan months ahead and still be confident about how audiences would respond. That certainty doesn’t exist anymore.
Saudi Arabia today is one of the most dynamic markets in the world – not because there’s a rulebook everyone is fol
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
