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The MENA Power List 2025: TBWA\RAAD’s Reda Raad

From the backyard to the global stage, TBWA\RAAD's Reda Raad shares 25 lessons from 25 years of disruption®.

Reda Raad The MENA Power List TBWA\Raad

Title: Group CEO, TBWA\RAAD
Years in the role: 10 years
Years in the industry: 30 years
Years in the middle east region: 30 years
Other roles / board memberships: Chairman of the
Syracuse University MENA Alumni Board. Chapter Chair, Young Presidents’ Organization (YPO) Emirates Chapter. Executive Committee Board of Directors of the International Advertising Association UAE Chapter.

Power Essay: From the backyard to the global stage: 25 lessons from 25 years of disruption®
25 years ago, four dreamers sat around a backyard table in Dubai with nothing but ambition, restlessness, and an idea called Disruption®. From that small beginning, TBWA\RAAD grew into one of the most influe


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