Ahmad Haidar Archives - Campaign Middle East

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Client expectations in Saudi Arabia have evolved in line with the scale and ambition of the market itself, writes Ahmad Haidar.

Why relevance matters more than visibility in Saudi Arabia

Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: dentsu KSA’s Ahmad Haidar

dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook - driven by cultural nuance, digital transformation, and a consumer-first mindset.

Industry Snapshot: Beyond the Middle East marketing playbook

Saudi clients demand more than just advertising

HungerStation and Fananees team up to build emotional connections in Ramadan

Carat bags Hunger Station media account

Carat partners Gulf Marcom Group in Bahrain

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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