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Essays

Digital Essays 2024: A note to marketers

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Digital Essays 2024: The greatest cost-depreciation ever

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

Digital Essays 2024: Reshaping the OOH customer journey

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Digital Essays 2024: The changing face of performance marketing

Amer Massimi, on shares

Digital Essays 2024: Louder than awards

Digital Essays 2024: Contextual advertising, how to use it right

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THE WORK

Himalaya campaign

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How luxury branded residences transform a label into a lifestyle

Jun 11, 2025

Wellness is luxury

Jun 12, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

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