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Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity

Dina El-Dessouky, Head of Strategy & Insights, Publicis Communications, KSA on female creatives in Saudi Arabia

Beyond the stats: the real story of young Saudi women in the creative industry

Campaign Saudi Briefing: Media and Marketing

Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

Nathalie Gevresse, CEO, Publicis Communications - UAE

The MENA Power List 2024: An ode to creativity and, its twin, resilience, by Publicis Communications’ Nathalie Gevresse

Generative AI: A tool for transformation or just a trend?

Publicis Communications appoints Shereen Mostafa as Head of A/V Productions

MENA Power List 2023: The creative idea, the golden nugget by Publicis’s Nathalie Gevresse

Women themselves are leading the change

Publicis Groupe appoints Nadim Ghrayeb as business lead for Studio M

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THE WORK

The Red Sea We've Saved a Place for You campaign

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 15, 2025

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

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