Sophie Christophe, Founder, CRUSH AGENCYFounded in Paris in 2009 by UAE-born and raised female entrepreneur Sophie Christophe, CRUSH AGENCY, an event design and production agency with on-ground presence in Dubai and Paris, has enhanced its global footprint with the opening of new offices in Doha, Qatar, and expansion into Saudi Arabia.
The agency has also launched a new international Talent and Audience division called ICONS. by CRUSH, which aims to provide brands, institutions, and event organisers with direct access to extraordinary personalities, including:
- Regional and global musicians and artists,
- International speakers and thought leaders,
- Athletes and sports legends,
- Cultural icons,
- Founders, CEOs and impact figures,
- VIP audiences for forums, summits and major events.
In addition to individual appearances, ICONS. by CRUSH intends to offer full 360-degree image and brand-partnership strategies, supporting talents in long-term endorsement and representation opportunities; not only for one-off events.
The agency, which has been recognised for its founder’s extensive music and entertainment network, has also curated events and experiences for luxury brands such as: Kehlani x Huda Beauty, IWC x Jamiroquai, Cartier x Gloria Gaynor, as well as high-profile talent curation for One&Only, Bvlgari, Africa Cup of Nations, Al Qadsiah Football Club and Mercedes-Benz, among others.
“ICONS by CRUSH is the natural continuation of what we’ve been building since 2009,” said Sophie Christophe, Founder, CRUSH AGENCY. “We’ve always connected brands with exceptional talent. With Icons., we are uniting music, sport, impact and culture under one global roof, creating meaningful experiences led by extraordinary personalities.”
The agency’s landmark projects in the region include the TIME100 Impact Awards in Dubai, the Bvlgari Le Gemme Sahare in Riyadh, and the recent regional launch of the Mercedes-Maybach SL 680.
The agency has also acted as an extension of the management of world-famous artists for selected brand partnerships such as Ne-Yo; Ayra Starr, or Hiba Tawaji,.
The agency intends to continue curating an live performance, building the lineup of leadership summits, designing major sports activations, crafting high-level audience programmes, and elevating luxury brand launches.
