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UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

OMD Worldwide reveals new brand positioning

The MENA Power List 2024

The MENA Power List 2024: Shift the mindset, by OMD MENA’s Saleh Ghazal

Tarek Jaffar, CEO, OMD Egypt

OMD Egypt promotes Tarek Jaffar to CEO

Ziad Soukkarie joins OMD as Saudi MD

Digital Essays 2023: Transformed but authentic

1 2 3

Page 1 of 3

THE WORK

$du Unstoppable Network campaign TBWA\Raad$

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

Octa

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

OCTA Properties expands to development with teaser campaign

eToro campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 12, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

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