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- News
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Fashion house founder Saiid Kobeisy and Fusion5’s Ghida Ismail outline why emotional connection, discretion and craftsmanship remain central to luxury marketing today.

Evolving luxury: where creation meets connection

Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce

retail Breakfast

Revealed: Full list of marketers and speakers on stage at Campaign’s Retail Media 2026 event

Alice Piselli, Planning Manager, Fusion5

Fusion5 continues to expand team with a performance-focused planning appointment

retail media Breakfast

First wave of speakers revealed for retail media Breakfast Briefing

Is the pitching process a fair reflection of the client-agency working relationship?

From left, Enes Gulacti, Digital Manager, and Jon-Pierre Emmanuel, Media Planner, Fusion5

Fusion5 expands team, continuing people-first growth trajectory

Judgement shows up in the decisions that actually move performance: setting the right KPI hierarchy, not just chasing platform wins, writes Fusion5's Elias Moubayed.

When everyone uses AI, differentiation comes from judgement

Are media agencies struggling to find qualified talent?

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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