Xiaomi UAE has partnered with Chain Reaction to revolutionise Xiaomi’s brand strategy and enhance its market presence in the UAE.
This collaboration is set to redefine Xiaomi’s engagement with its audience in the region. Chain Reaction will focus on increasing the brand’s product consideration in the region.
This involves a strategy to penetrate the high-end market in the technology sphere.
Through a creative approach that tailors the brand rollout, the partnership will explore activities best suited for Xiaomi’s brand positioning.
Chain Reaction also aims to revamp the brand’s social media strategy, providing a distinctive voice in the UAE while retaining Xiaomi’s brand essence.
Chain Reaction’s General Manager, Khaled Akbik, said, “We are thrilled about our partnership with Xiaomi UAE in a strategic effort to transform their communication and engagement with the local audience.”
“By enhancing their UAE social media presence, we aim to create content that deeply resonates with the local market, reflecting the unique attributes and innovative spirit of Xiaomi.
Our collaboration has already seen success with the Ramadan campaign ‘Ramadan XIAOMIS’, and we are just as excited about the launch of the latest POCO F6 range.
This release is set to revolutionize the gaming experience, delivering unparalleled performance and features that gamers will love. It’s undoubtedly the best POCO release to date.”
Katherine Sun Fuyang, Senior Marketing Manager at Xiaomi, said the partnership emphasizes the brand’s commitment to ‘Innovation for Everyone’.
“Our collaboration focuses on broadening our market presence and deeply connecting with the UAE’s diverse audience, embodying our core values of innovation, quality, and accessibility,” she said.
