Xiaomi UAE has partnered with Chain Reaction to revolutionise Xiaomi’s brand strategy and enhance its market presence in the UAE.
This collaboration is set to redefine Xiaomi’s engagement with its audience in the region. Chain Reaction will focus on increasing the brand’s product consideration in the region.
This involves a strategy to penetrate the high-end market in the technology sphere.
Through a creative approach that tailors the brand rollout, the partnership will explore activities best suited for Xiaomi’s brand positioning.
Chain Reaction also aims to revamp the brand’s social media strategy, providing a distinctive voice in the UAE while retaining Xiaomi’s brand essence.
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