We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting their sustainability commitments, alongside consumers’ poor perception of brands’ efforts towards purpose-driven goals.
Here’s what the experts had to say:
MAYBE
Shamrock Nevis
Senior Creative Director, Tuesday Communications
Show me the impact. Don’t tell me the math. Just taking a leaf of the Adidas Parley playbook. Done right and relatable, sustainable initiatives pay off. And it isn’t going away anytime soon. The planet will send us a shrill reminder every now and then. Purpose-skewed wor
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Tags:Ahsan FakihAmber CommunicationsBan SamaraDaniel ThompsonDigital Media BuyerEmirates NBDExecutive Director Marketing and CommunicationGlobal Client LeadGMGolin MENAHead of Corporate MarketingInteresting TimesKhaled AlShehhiMai CheblakPersonal Care Unilever Middle East & Turkey and Head of Customer DevelopmentPHD MediaplanningRegional Managing DirectorSara SamadSenior Creative Directorsenior directorShamrock NevisShazia SyedStephen WorsleyTuesday CommunicationsUAE Government Media OfficeUMUnilever Arabia
