Al-Futtaim Automotive has named Katib Belkhodja as Marketing Director for Toyota and Lexus in the UAE, placing the senior group executive with wide-ranging divisional experience in a key leadership role across its two flagship brands. In his new position, Belkhodja will oversee the full spectrum of marketing and communications activities for both Toyota and Lexus.
His remit includes strengthening brand equity, driving full-funnel performance marketing, and enhancing customer engagement, with an emphasis on data-driven strategies and the integration of AI-powered tools across the marketing mix.
Prior to this appointment, Belkhodja served as Director of Customer Centricity at Al-Futtaim Automotive, where he was instrumental in advancing several group-wide initiatives. These included the rollout of a new CRM and lead management platform, early adoption of generative AI within marketing and customer experience, and the group’s communications strategy for the COP28 partnership.
Belkhodja holds more than 15 years of experience within the automotive industry, having worked with OEMs, major dealerships, automotive digital platforms and has served as the Marketing Director of Al-Futtaim Automotive before moving into the Customer Centricity Director role.
His move comes at a pivotal time for both brands, as the company prepares for a year of product innovation, experiential activations, and increased investment in electrified mobility. The appointment signals a continued focus on marketing leadership to support brand relevance and business growth in a competitive automotive landscape.
