Chain Reaction, a regional digital marketing agency, has announced its latest account win, TRAY, a cloud-based Point of Sale (POS) system tailored for the Food & Beverage (F&B) sector. TRAY’s platform integrates order and payment management with tailored financing solutions, targeting businesses such as restaurants, cafes and food trucks.
By providing scalable and efficient tools, TRAY aims to enhance customer experiences and support F&B businesses in achieving sustainable growth. According to the company, the collaboration reflects the growing emphasis on digital transformation within the sector.
As part of the partnership, Chain Reaction will focus on enhancing TRAY’s digital presence through performance marketing, search engine optimisation (SEO), and content strategies. The collaboration aims to expand TRAY’s brand visibility and digital footprint along with an increase in customer engagement across the region.
Saif Jarad, CEO of Chain Reaction, commented on the collaboration: “TRAY represents the future of the F&B industry by providing businesses with innovative tools to grow and thrive. We are thrilled to partner with TRAY to amplify their story, connect them with their target audience, and drive measurable growth in the digital space. This partnership reflects our shared commitment to pushing boundaries and delivering impactful results.”
This collaboration highlights the increasing demand for digital solutions in the region’s F&B sector, as businesses look to streamline operations and adopt innovative technologies.