Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, unveiled the standout campaigns of its 2025 Awards at a ceremony held at Emirates Golf Club in Dubai. The awards celebrated the most impactful and innovative work from across the region’s creative landscape.
All the Campaign’s that won at Dubai Lynx
This year’s Grand Prix winners are:
- ‘5 VS 5’ for Riyadh Season, by BigTime Creative Shop, Riyadh, won the Grand Prix in Entertainment.
This campaign included Riyadh Season as the brand, with Bigtime Creative Shop, Riyadh, ProdCo, London / Icon Films Sofia / Firevision SFK, Sofia
- ‘Birthmark Stories’ for Hungerstation, by VML, Riyadh, won the Grand Prix in Creative Effectiveness.
The campaign included Hungerstation as the brand, with VML, Riyadh and Dreambox Films, Riyadh.
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- ‘Blind Faith’ for Bank Al Etihad, by VML, Amman, won the Grand Prix in Design.
The campaign included Bank Al Etihad as the brand, with VML Amman as the agency.
Bank al Etihad and VML Amman relaunched their ‘Blind Faith’ campaign for Ramadan 2025, an inclusive initiative that addresses the barriers faced by the visually impaired during this month.
Read about it here.
- ‘Bribe Bucket’ for KFC, by TBWA\RAAD, Dubai, won the Grand Prix in Media.
The campaign included KFC as the brand, with TBWA\RAAD, Dubai as the agency, Piloto Sao Paulo / Power League Gaming, Dubai for production, and Hearts & Science, Dubai.
Capitalising on Call of Duty’s proximity chat – a voice feature that lets players talk, joke or trick their opponents – the campaign lets gamers offer up a bucket of finger-lickin’ chicken to ‘barter for mercy’.
Read about it here.
- ‘Careem Beach’ for Careem, by Careem, Dubai, won the Grand Prix in Outdoor.
The campaign was created and launched by Careem, Dubai.
The Careem Beach campaign offers deliveries to precise locations on the beach through GPS-enabled umbrellas that can be unlocked from docking stations near the beach.
Read about it here
- ‘Everything or Nothing’ for Riyadh Season, by BigTime Creative Shop, Riyadh, won the Grand Prix in Film Craft.
The campaign included Riyadh Season as the brand, with Bigtime Creative Shop, Riyadh as the agency, Riff Raff Fillms, London / La Casa Films, Providencia, Riff Raff Films, London for production.
- ‘Explosion’ for Al Joumhouria, by TBWA\RAAD, Dubai, won the Grand Prix in Industry Craft.
The campaign included Al Joumhouria as the brand, with TBWA\RAAD, Dubai as the agency, and Keira Rathbone, Typewriter Artist, London.
Lebanese daily newspaper Al Joumhouria has launched its ‘Uncensored Press: Breaching the Algorithm‘ campaign in partnership with TBWA\Raad to share the truth behind war and survival stories in the Middle East, which the brand believes is being systematically erased by automated algorithms on social media.
Read about it here.
- ‘Highlight Your Balls’ for Testicular Cancer Society, by FP7 McCann, Dubai, won the Grand Prix for Good.
The campaign included Testicular Cancer Society as the brand, with FP7 McCann, Dubai as the agency and Magna Global, Dubai, UM Birmingham, Universal Media House, Dubai, and Universal Media London.
Launched in time for Cancer Awareness month in April, ‘Highlight Your Balls’ campaign demonstrates why self-checks are so important through this video campaign.
Read about it here.
- ‘Insured Billboards’ for easypaisa, by IMPACT BBDO, Dubai, won the Grand Prix in Healthcare.
The campaign included easypaisa as the brand, with Impact BBDO, Dubai as the agency, BBDO Pakistan, Lahore, and Rabbit Hole Films, Karachi, and OMD Dubai, Ishtehari, Karachi, Core Media, Lahore, and Raheem International, Lahore.
By turning billboards into platforms for action, easypaisa and Impact BBDO have highlighted the importance of insurance — not just as a product, but its very essence: safeguarding lives and livelihoods, starting with labourers involved in the campaign.
Read about it here.
- ‘Journey into Herstory’ for Al-Futtaim Toyota, by Al Futtaim Motors Toyota, Dubai won the Grand Prix in Audio & Radio.
This campaign Al-Futtaim Toyota as the brand, and Memac Ogilvy, Dubai, PHD Media MENA, Dubai, Gambit Communications, Dubai.
In line with Emirati Women’s Day, which is annually marked on the 28th of August, Al-Futtaim Toyota has teamed up with Dubai’s Roads and Transportation Authority (RTA), Memac Ogilvy, and PhD to honour influential and inspiring Emirati women through the “Journey into HerStory” campaign.
Read all about it here.
- ‘Obsession’ for Riyadh Season, by BigTime Creative Shop, Riyadh, won the Grand Prix in Social & Influencer.
The campaign included Riyadh Season as the brand, with Bigtime Creative Shop, Riyadh as the agency, and Riff Raff Films, London.
Known for its cinematic and dramatised sports trailers, Riyadh Season has released another trailer for the boxing rematch between boxing professionals Oleksandr Usyk and Tyson Fury.
Read about it here.
- ‘Selfless Shelves’ for Puck, by FP7 McCann, Dubai, won the Grand Prix in Creative Commerce, Direct, and Glass: The Award for Change.
The campaign Selfless Shelves included Puck as the brand, with FP7 McCann, Dubai, Tres Content, Dubai, PHD Media MENA, Dubai, and Current Global, Dubai for media and PR.
In the midst of a prolonged conflict that caused countless families to flee their homes in Lebanon, Puck launched its Recipe for Change campaign to empower and support Lebanese mothers and families by offering a sustainable source of financial support while celebrating Lebanon’s rich culinary heritage during Ramadan.
Read about it here.
- ‘Speedy Disclaimer Hijack’ for STING, by IMPACT BBDO, Dubai, won the Grand Prix in Film.
The campaign included STING as the brand, with Impact BBDO, Dubai as the agency, BBDO Pakistan, Lahore, and Rock N Roll Productions, Lahore, and Starcom Pakistan, Lahore.
Take a look here.
- ‘The 4th Judge’ for The Ring, by BigTime Creative Shop, Riyadh, won the Grand Prix in Digital Craft.
The campaign included The Ring as the brand, with Bigtime Creative Shop, Riyadh as the agency, Genosha, Buenos Aires, and Flavor Studio, Sao Paulo.
BigTime Creative Shop has unveiled The Last Crescendo, a cinematic film promoting the highly anticipated rematch between light-heavyweight boxers Artur Beterbiev and Dmitry Bivol. The film, inspired by grand opera, follows BigTime’s Four Crown Showdown and aims to capture the drama surrounding the Riyadh’s Kingdom Arena. In addition to the film, BigTime Creative Shop also created an AI-powered fourth judge that will score the upcoming fight.
Read about it here.
- ‘The New President’ for Annahar Newspaper, by IMPACT BBDO, Dubai, won the Grand Prix in Print & Publishing, Integrated, and Creative Strategy.
The campaign included Annahar Newspaper as the brand, with Impact BBDO, Dubai as the agency, Addition, New York, and An-Nahar Newspaper, Beirut, Impact BBDO, Beirut, and Impact Porter Novelli, Dubai.
Lebanese newspaper Annahar introduced the world’s first AI designed to perform presidential duties for Lebanon.
Read about it here.
- ‘The Second Release’ for Billboard Magazine, by SRMG Labs, Riyadh, won the Grand Prix in PR.
The campaign included Billboard Magazine as the brand, with SRMG Labs, Riyadh as the agency, and Billboard Arabia, Riyadh, Eyedia Production, Riyadh, and SRMG Labs, Riyadh.
Read about it here.
- ‘Unsilence The Crowd’ for Sela x Newcastle United, by Sela, Jeddah / VML, London, won the Grand Prix in Brand Experience & Activation.
The campaign included Sela X Newcastle United as the brand, with Sela, Jeddah and VML, London as the agencies, Sela, Jeddah, VML, London, Spectacle, London, Cute Circuit, London, and Sela Jeddah for production.
To get an overview of all the winners from the night, click here.
