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From left, Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey; and Tarek Daouk, CEO, dentsu MENAT.

Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model

Seddiqi Holding

Seddiqi Holding appoints iProspect as digital media agency of record

Idea Farm

UK-based creative PR consultancy Idea Farm launches in the UAE

Icons of Porsche

ICYMI: Porsche Middle East picks The Romans as PR communications agency

Landsec

Landsec, The Vantage partnership brings Piccadilly Lights experiential platform to MENA

Royal furniture

Royal Furniture appoints Team Red Dot to lead digital transformation

Bullion Trading Center McCann Content Studios

Bullion Trading Center picks McCann Content Studios as social and influencer agency

BigTrunk Communications Snappy Care

BigTrunk Communications wins creative mandate for Snappy Care

Shakespeare Communications Shakespeare Communications Frank

Shakespeare Communications adds Frank Porter to its client roster

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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