Carlsberg Group Middle East has appointed M&C Saatchi Middle East as its lead creative agency, signing a three-year contract for strategic and creative services across the Carlsberg portfolio in the region.
M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg’s brands in the GCC, with a primary focus on Saudi Arabia and the UAE.
The partnership will cover four key brands within the Carlsberg Middle East portfolio: Holsten, Moussy, Carlsberg, and an unannounced new brand set to launch in 2025.
Dorothea Drews, Marketing Manager of Carlsberg Middle East, said, “M&C Saatchi Middle East brings the strategic insight and creative excellence we were looking for i
Carlsberg taps M&C Saatchi Middle East for strategic and creative services
M&C Saatchi will lead strategic consultancy, PR, and creative direction for Carlsberg’s brands in the GCC, including Holsten, Moussy, Carlsberg, and a new brand set to launch in 2025, with a focus on Saudi Arabia and the UAE.
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